Dmytro / Home Service Base
@homeservicebase
Home Service Business Insights | Owner of multi-location appliance repair company (1,000+ jobs/month) | Starting HVAC in Austin | 15+ years in software & SEO.
I think it looks beautiful from the software side — a subscription model in the home service business is a dream. But the real nightmare happens when dealing with customers across the wide scope of work that handymen handle. I wish it could be a successful model, but after two…
I noticed this trend year ago, @VishwasP (ex Yelp) started it with Honey Homes (@HoneyHomesHQ). It’s Handyman subscription. They raised $10M+, started in California and expanded to Texas. Interesting how it’s going now, year later.
I noticed this trend year ago, @VishwasP (ex Yelp) started it with Honey Homes (@HoneyHomesHQ). It’s Handyman subscription. They raised $10M+, started in California and expanded to Texas. Interesting how it’s going now, year later.
My absolute favorite new startup as a homeowner: My.Casa For $199/month, you get: - 90 minutes of handyman every month - Weekly package/return pickups - Scheduled maintenance of your air filters, washer/dryer, garage door, etc. - 3D model and inventory of your…
If you use Housecall Pro, expect a drop in direct bookings — at least for the next few days. Their "Book Online" button integrated with Google Business Profiles, has disappeared from the local pack in organic search results. ServiceTitan, Workiz, others are fine.
Ahrefs just launched their social media management tool. Big SEO players are shifting with the trends — first AI citations (still don’t get the real value there), now social media management. Looks like event-based local social media content is one of the few things AI-driven…
We need Tinder for trades business owners, and from mutual connections build peer groups. One evening of vibe coding, but distribution is the thing. I even have a domain name for that - homeservicebusiness[.]com
You know what would be interesting/useful? A trades forum (hvac plumbing, etc.) that is completely private, invite only, and most importantly…highly curated. I have very valuable text threads with different owners of certain businesses, where we all share best practices, war…
Wow, 30 years of experience in the home service sector, knowledge gained over all market changes that happened during this period of time. Accumulated info about branding, exactly what I need right now for my new HVAC company.
I thought I was going to write a book that would help me get new clients. Then, I was recruited to serve as the marketing director of a fast-growing essential home services company. I decided to publish anyway... I'm going to share what I've learned over the last 30 years with…
Local SEO hack nobody else told you. Many business directories that get search traffic and are used by citation-building tools have a secret almost everyone misses. At least 5 popular citation sites support HTML in the company description field. How to use that? Write a unique…
Every time I see someone post impressive revenue numbers here on X, I dive in and try to uncover all the marketing hacks they’re using to hit those results. It almost always comes down to 5 channels and the strategy behind them: 1. Google Ads – Tons of ad variations,…
Will be in Columbus, OH this weekend. What to visit as a tourist? Any recommendations?
Never-ending TODO list of launching new HVAC business... [ ] Establish LLC [ ] Bank Account [ ] GL Insurance [ ] QuickBooks [ ] Payroll [ ] License [ ] Office lease [ ] Office furniture [ ] Van [ ] Van Equipment Setup [ ] Mileage tracking software [ ] Auto Insurance [ ] Branding…
Our tech repaired an appliance for a Housecall Pro employee today. He noticed tech used their app and asked for feedback about it. What a small world!
Just heard a sad story about a friend of our tech who died from electrical hazards working in the field for a big telecom company. Life is unpredictable, and the risks are bigger than we think. I want everyone I hire to get proper safety training — to protect them, and to have…
Discovery of the day: Over 450 home service companies, mostly HVAC, have added an e-commerce widget from contractorcommerce[.]com to their websites to sell things like filters. The widget starts at $500/month, with a $1,250 platform setup fee. Who's using it, and why? Is it…
![homeservicebase's tweet image. Discovery of the day: Over 450 home service companies, mostly HVAC, have added an e-commerce widget from contractorcommerce[.]com to their websites to sell things like filters. The widget starts at $500/month, with a $1,250 platform setup fee.
Who's using it, and why? Is it…](https://pbs.twimg.com/media/Gv_tLJ8XgAAd5ox.jpg)
Forms are good, but if your business provides quotes, make sure your email address is listed on the website — and don’t forget to check that email.
One more step closer. As of yesterday, our company is officially a licensed HVAC contractor in Texas. TDLR update records impressively quickly.
One big step closer to launching HVAC in Austin, yesterday we got our first van, next week is small branding, a few preparations, and we are ready to go. Can’t wait to join the new game.