Todd B.
@hitsman
Product lead for YouTube homepage and recommendations since 2014. Opinions are my own, not my employer's.
If you aren't using Gemini 2.5 Pro to roast your YouTube videos, what are you even doing? g.co/gemini/share/5… Hey, @MrBeast! Check these notes!
I’ve studied and obsessed over YouTube strategy for over 50% of my life. Here are 5 of my most important learnings in visuals. 1. Don’t lose track of what matters. Analysis is often overthinking.
If I were a YouTuber trying to break into a seemingly saturated niche/conversation, I wouldn’t try to copy successful channels, I’d ask myself, “What’s missing? What underlying elements surrounding this conversation aren’t being talked about?” Then I’d try to make content which…
In case you missed it... On TVs, streaming is now bigger than broadcast and cable combined. YouTube is the #1 streaming service on TVs, with more >60% more TV viewership on TVs than #2 Netflix. Any questions?
This "prediction" market was completely wrong. The correct prediction went from <1% to 100% when the Pope decision was announced.
Happy 20th, YouTube! I'm so grateful and proud to be a part of the best platform for viewers and creators! youtu.be/OIuG1bBkfs0
Happy 2025 everyone! Tell me something you think I should know, but you don't think I know. I love to learn!
Browsing gift ideas... "70 Best Subscription Boxes to Gift 2024" Oversaturation much?
Congratulations to folks at YouTube who worked on these great app updates that started rolling out today! blog.youtube/news-and-event… I'm personally excited about badges and playlist voting.
After 10+ years, 10+ billion views, $10s of millions generated for channels. I think this is the most important principle to understand for YouTube growth. This is everything:
Does the algorithm care what category you choose for your video? I asked @hitsman !