shane heath

@drinkmudwtr started out in May of 2018 in my art studio in Venice Beach. We’ve now sold over 2m orders and just dropped 2 new products. Here’s the story. (thread)

I eat nearly a pint of ice cream every day. Not “cheat day” ice cream. And it’s all thanks to the best kitchen purchase of my adult life: The Ninja Creami (not affiliated in any way) Here’s what’s in my pint: - A2 milk - Fat-free cottage cheese - Fat-free greek yogurt -…

I don’t think people will care if content was made by a human, ai, written in a book, hieroglyphs, acted out in theartre, in a movie, show, reality show, sock puppet… or just shared around a camp fire. As long as it is entertaining, inspiring, or educational — as long as it…

Sometimes you have to redesign your whole packaging with a paint pen you know?

Coffee didn’t just wake people up. It rewired society. Before coffee took over Europe, people drank beer for breakfast. Water wasn’t safe, and low-alcohol ale kept you hydrated without killing you. Then coffee arrived. Suddenly, people were alert. Focused. Sharp. Ideas…

Getting in the best shape of my life is the thing I’m most proud of. Not the company I built. Not the art I’ve made. Not the milestones or momentum. This. Because there were no shortcuts. No ways to “leverage” my way through it. No hacks. No virality. Just a quiet,…

Why caffeine + L-theanine is one of the most effective cognitive stacks known in neuroscience. Not marketing. Not woo. Just dozens of peer-reviewed studies saying: “Yeah, this works.” When you drink caffeine alone, you get: - More alertness - Faster reaction time - …and…

It's not cod, but it is protein. Kind of. Here's what we just brought to market (and why):

We just launched something new. It’s called Nourish. It’s a complete protein with nootropics, adaptogens + pre and probiotics. The first protein for mental wellness. You might be thinking… A protein powder? Let me walk you through how we got here. When I started MUD\WTR, it…

Low doses of caffeine have been shown to improve focus and performance without major side effects. But most people overdose daily. Caffeine works. But like most powerful things, dose matters. At 30–60mg (about the amount in a strong cup of tea): - You get sharper attention -…

For regular high-dose consumers the majority of caffeine’s benefits are just relief from withdrawal. The drug creates the need it satisfies. Here’s the cycle: 1. You wake up tired. 2. You drink caffeine. 3. You feel more alert. 4. A few hours later, you crash. 5. You drink…

figured I’d share a few of the purchases that genuinely changed how I move through my days so you can buy more things on amazon: 1. Under-desk treadmill I take most of my meetings walking now. What used to be 6–7k steps a day is now 18–20k. One of the surprising benefits was…

Just joined this new thing called Purpose Pledge started by the team at Bronners. Why? I think we DRASTICALLY underestimate the impact that brands have on the world. Brands are social sculptures. We don’t always realize it—but everything we build (and consume) leaves a mark.…

Not all protein shakes are created equal. Some are meal replacements—built to check boxes but taste like sadness and Splenda. Some are protein powders—good for gains, not much else. Usually packed with gums, seed oils, and “natural flavors” that read like chemistry homework.…

Your body has a built-in stimulant. It’s called cortisol. Your cortisol levels naturally rise in the morning to help you wake up. It’s part of your circadian rhythm—your hormonal sunrise. And what do most of us do the moment that wave starts to rise? We add a double shot of…

And protein? It’s not just for muscle, either. Protein provides amino acids—like tyrosine and tryptophan—that your brain uses to produce neurotransmitters like dopamine and serotonin. Higher protein diets have been linked to better cognitive performance, memory, and executive…

Caffeine doesn’t give you energy. It just blocks the message that says you’re tired. Literally. It binds to adenosine receptors in the brain—the ones responsible for signaling fatigue. But it doesn’t remove the adenosine. It just tells your brain to ignore it. So the…