Geoffrey Moore
@geoffreyamoore
Author, speaker, advisor, best known for Crossing the Chasm. Venture partner at Wildcat Venture Partners. Chairman emeritus Chasm Group & Chasm Institute
First of all, this is a terrific endorsement for which I am truly grateful. But perhaps even more importantly, this is one of the best marketing moments I have ever seen—certainly beats the pants off of all the Super Bowl ads this year. Thank you, @OmarMKhateeb.
Crossing the Chasm author @geoffreyamoore has a new book but its not about business. Here's the book of the week!
AI’s role in digital transformation isn’t optional, it’s essential. To unlock its value, we must move beyond fear and flip the narrative. linkedin.com/pulse/ai-2025-… #AI #DigitalTransformation #FutureOfWork
Each layer of law plays a unique role in shaping society. The Infinite Staircase model helps us grasp how these layers interconnect without blending. By embracing the nuance at each level, we can better navigate the conflicts of legal theory. linkedin.com/pulse/tracing-… #Law
AI is reshaping how enterprises think about ROI. In the age of Generative AI, success is about delivering faster, frictionless customer experiences. Time must be the metric for modern leaders. linkedin.com/pulse/time-mon… #AI #DigitalTransformation #CustomerExperience #Leadership
Most product launches race to market without internal alignment. Your engineers and sales teams shape early perceptions more than any ad campaign. Until your internal teams share a clear, consistent story, external credibility won’t stick. linkedin.com/pulse/message-…
I am on the board of @WorkFusion, so take this recommendation with a grain of salt, but I think this is a terrific blog on how to get better clarity around agentic AI and how it might apply to your enterprise. workfusion.com/blog/dealing-w…
High-tech buyers want validation, not just vision. Sequence matters. The Infrastructure Model still guides smart launches. linkedin.com/pulse/message-… #ProductMarketing #TechAdoption #GoToMarket
Absolute certainty sounds appealing, until it’s used to justify punishment. Humility and critical thinking may not be perfect, but they’re far more humane. linkedin.com/pulse/free-ill… #Leadership #Humility #Philosophy

Science isn’t perfect, but it works. Social sciences aren’t precise, but they help. Humanities aren’t factual, but they expand our thinking. What they do offer, when critically examined, is a toolkit for navigating an uncertain world. linkedin.com/pulse/free-ill… #Science

We don’t live in a machine, we live in a story. Free will is how we write the next page. linkedin.com/pulse/free-ill… #FreeWill #Consciousness #Leadership #PersonalAgency
By freeing up human talent to focus on pre and post-sale value, businesses can deliver more for less—so long as they’re ready to embrace AI and its potential. linkedin.com/pulse/ai-eats-… #AI #BusinessInnovation #CustomerValue
Yes, AI will eliminate some jobs. So did every major wave of technology before it. But the need to solve problems won't go away. We’ll need new skills, certainly. But the challenge ahead is adaptation, not extinction. linkedin.com/pulse/ai-2025-… #FutureOfWork #AI

Most talk about digital transformation centers on efficiency or automation, but the real lever is reducing transaction latency. Every delay in closing a transaction adds risk and erodes value. linkedin.com/pulse/ai-2025-… #AI #DigitalStrategy

AI now has agency. It doesn’t wait, it acts. That’s a strategic shift. But mind ≠ self. And self ≠ simulation. linkedin.com/pulse/what-doe… #AI #DeepLearning

Humans & dogs share empathy, vulnerability, emotion. AI doesn't. Consciousness is grounded in biology, not code. Moral rights don’t apply to what can’t feel. linkedin.com/pulse/what-doe… #AI #Ethics #Consciousness

AI can simulate awareness—but cannot experience it. Consciousness is not an output of code, but a property of biology. Confusing the two is a category error. linkedin.com/pulse/what-doe… #AI #Consciousness
Does life persist beyond death? What gives life meaning? In my book, The Infinite Staircase, I explore a secular path to meaning, through storytelling, purpose, and community, uncovering a roadmap to living fully in this life. linkedin.com/pulse/what-giv… #LifeMeaning #Purpose
Navigating AI adoption can be daunting, but we can borrow a page from venture capital’s playbook. By approaching AI implementation in rounds—tackling tech risk, market risk, team risk, and financing risk—we can De-Risk innovation while maximizing ROI. linkedin.com/pulse/trying-d… #AI
While disruptors chase innovation, disruptees hold the real power: their customers. By organizing around performance, productivity, and transformation zones, you can protect your base, neutralize threats, and turn disruption into opportunity. linkedin.com/pulse/managing…
Niche focus can beat market noise, if you know where to play. Use your Incubation Zone to solve urgent, costly problems with full solutions not just features. linkedin.com/pulse/leading-… #B2B

Investors manage portfolios. Customers invest in relationships. In volatile markets, relationships drive results. Support customers now, and they’ll stay aligned when things get tough. linkedin.com/pulse/leading-… #CustomerSuccess #EnterpriseLeadership #B2BStrategy
