Frederic Jean-Bart

My #1 hack to recruit quality affiliates for your 8-figure DTC brand: ‘Create tiered commission structures.’ Affiliate marketing is too competitive. There are 1000s of brands with bigger programs. Why should they choose you? That’s why- Go beyond those industry norms like…

Here’s what I do differently to recruit the top 1% affiliates for my clients (and retain them for YEARS!): Look, cold outreach DOES work. We also run email marketing campaigns and DM automations to onboard affiliates in any vertical. But the elite ones, the top 1%? They need…

After a hectic two weeks, I finally sat down last weekend to reflect on Q2 of the year. Here are a few wins (and losses): 1. Onboarded 10 new clients. 2. Generated $6.25M+ for our clients. 3. Helped 3 clients scale to six figures. 4. Tripled an existing client's revenue. 5.…

2 days, 14 sessions and 30 experts- That’s how @affiverse just changed the narrative around performance marketing at the Elevate Summit 2025. But the best part was….finally meeting the people behind some of the best affiliate marketing content on LinkedIn. Some of us had…

We won the inaugural RAV awards in the B2B partnership category at the Elevate Summit by @affiverse. I have been in the space for the last 16 years. Worked with brands, traditional affiliates, media buyers. Scaled multiple affiliate programs to 8 & 9-figure revenue. But to see…

At Performance Partners, we are the ‘deal-makers’, and a recent win reinforced our philosophy. Last month, we onboarded a client who wanted to test out a new affiliate program with a high-value affiliate. But here’s the catch… They didn’t want to pay a large upfront fee. It…

Last week, I talked to a friend about my struggles of running my business, and that convo shifted my belief… ‘Am I doing enough?’ ‘Are we heading in the right direction?’ ‘Are we targeting the right set of clients?’ I was struggling with those questions internally and decided…

I have scaled my company to 7-figures in 2.5 years. One mistake I wish I hadn’t made: Saying ‘Yes’ to every single client. Initially, we wanted to grow fast. So we worked with every client that came our way. (Most early-stage founders can relate to this.) We didn’t care about…

An underrated aspect of entrepreneurship that I realized after scaling Performance Partners to 10+ people as a remote team: Watching your team grow and mature… I started the company as a 1-person business. The client base grew. So did the team. Now we are a team of 10+…

In 2009, my first experience taught me the harsh realities of the affiliate marketing world. (I’m glad I didn’t get fired!) I was fresh out of college. Joined Mundo Media as a jr. affiliate marketer. It was my 2nd week after the training. And I was assigned to contact a list of…

Every morning, I time-block one hour for one of the three things: Recording YouTube videos, Writing LinkedIn posts, Creating lead magnets. The goal is to produce original, high-value content for free. We’re flooding the market with what we know, because trust is the real…

Last week, I attended TikTok’s local event in Toronto. It was an event to showcase how TikTok is changing the narrative around the media buying space. I got an invitation to attend the event in-person. TikTok is the perfect platform for any brand looking to start their…

Most brands make two critical mistakes: 1. They stop recruiting new affiliates. 2. They only focus on managing the few that are already active. Result: No new partners. No new traffic. No new revenue. Recruitment MUST stay consistent. Just like sales, if you stop filling the…

The #1 mistake 99% of D2C brands make with affiliate marketing: They treat their affiliate program like a marketing channel. Because it’s not. It’s actually a sales channel. Unlike paid ads, affiliate marketing deals with people, not platforms. And that means: You need…

August 2024 was the most challenging phase of running Performance Partners. 5 big clients left in a month. Revenue dropped by 32%. And we were NOT ready for this. For context: Our churn rate is typically under 7%, which is strong for our industry. Client retention has always…

We almost lost a client overnight because our point of contact quit the company. We had been managing their B2B affiliate program for 5 months. And suddenly, a new manager replaced him. So there WAS a risk of churn. He might prefer another agency. He might not be aligned with…

Most brands make two critical mistakes: 1. They stop recruiting new affiliates. 2. They only focus on managing the few that are already active. Result: No new partners. No new traffic. No new revenue. Recruitment MUST stay consistent. Just like sales, if you stop filling the…

7 affiliate marketing best practices for DTC brands (That we used to generate $24M in 2024) 1. Proactively recruit affiliates. Top affiliates won’t come to you. They’re busy and in demand. Build a list of ideal partners (media buyers, creators, publishers, etc.). Reach out…

We almost lost a client…right after scaling their program by 66% in one month. We were crushing performance. Revenue was growing. We were making more commissions. It was time to re-negotiate our deal. And that’s where tension crept in. During the renegotiation: Emotions ran…

Most affiliate programs fail. Because they are not sales-driven. Here’s the truth: If you’re not reaching out to affiliates, you’re leaving money on the table. Simply setting up your program won’t magically draw in top-tier affiliates. Instead, you’re more likely to attract…

Last week, Google dropped Veo 3, and it just changed the affiliate media buying forever. Let me explain to you why. Google Veo 3 was released with much fanfare and hype at the Google I/O 2025 event last week - An AI tool that makes cinematic videos with ease. The internet went…