Peter Fader

If you might be bored over the weekend, here is some new content from this week: ▶️ Upcoming webinar (8/6) on "Customer Lifetime Value and Machine Learning: Better Together for Business Impact": hubs.la/Q03yBSjG0 ▶️ A podcast on customer centricity and its interplay with…

Come join me on August 6 for a special @ThetaCLV webinar on "Customer Lifetime Value and Machine Learning: Better Together for Business Impact" hubs.la/Q03yBSjG0

"How Walmart is looking to redefine itself to high-income e-commerce shoppers" I can’t tell whether Walmart’s current shift toward courting high-income e-commerce shoppers stems from strategic overconfidence or a fundamental misreading of their customer base -- but either way,…

“In tough times, loyalty programs become more essential,” said @WarrenCntrPenn faculty affiliate Peter Fader @faderp to @CNBC. “They become a required ingredient to building and maintaining relationships.” cnbc.com/2025/07/05/fas…

Here's an interesting new paper (lnkd.in/eU3hCqjQ) that shows how a simple probability model (PM) outperforms a sophisticated machine learning model (ML) on in-sample and holdout data. The PM used here is the "old-school" BG/NBD model -- imagine how big the differences…

Anyone knows the #CustomerLifetimeValue modeling work I do with Bruce Hardie, Daniel McCarthy, and @ThetaCLV will appreciate the surprise in today's @nytimes Spelling Bee. Let's see who can get it first!

Every day the uncertainty about tariffs keeps growing. The best way to deal with uncertainty is resolve it through careful measurement and forecasting. And no one does that better than @ThetaCLV. Here are some of our perspectives on the situation: hubs.la/Q03m6Z9q0

We're three days away from #CLVDay -- make sure you get this "Ask Me Anything" webinar with Dan McCarthy on your calendar!

Rest up this weekend -- you'll need all your energy for #CLVDay next Thursday. Come celebrate with Dan McCarthy and me!

also, to anyone from penn reading this, you should not leave penn without taking @faderp ’s class

📅 May 15th is CLV Day! 🎉 Bring your CLV-related questions and get real-time answers from @ThetaCLV's co-founders, @faderp and @d_mccar. Plus, we’ve got an exciting announcement to share 🚀- something that takes our CLV model to the next level 👀 hubs.la/Q03ljYks0

Tis the season to sabotage grad pix! @Wharton @Penn

Congrats to @minafader and the other amazing inspirational women leaders on this list! businesswire.com/news/home/2025… @BakerRetailCtr @Wharton @Penn

Update! @coreyfader traded in one beauty for another...

I feel the same way about my @GroovOfficial insoles. Can't leave home without them!

I love this piece, highlighting two separate but related use cases for CLV. Quite frankly, Convenience stores have been terribly slow to adopt CLV methods/mindsets. And retail media networks (for all retailers, not just C-stores) really should leverage CLV to attain maximum…

I can't tell if this is horrible clickbait or super interesting. Or maybe both!

I'm excited to present to the @Wharton Club of South Florida on March 20: "Quantifying the Qualitative: New Frontiers in Customer Valuation and HR Assessment": whartonsouthfla.com/fader_march2025. Come join the fun!

Parsimonious and elegant probabilistic models for retention curve projection — especially the Beta‑Discrete‑Weibull Model developed for customer analytics by @faderp and Bruce Hardie — can be quite successfully applied in HR analytics, too. Our paper: rdcu.be/eaAsl

Eager to read it soon!