Frank Cooper III
@f3cooper
CMO of @Visa. The power of culture can change the world.
Over the course of your career, you’re going to have many jobs across different industries. Don’t put pressure on finding your purpose. Eventually you have to ask yourself, what do you deserve from your job? Do you deserve to feel depleted every day? Or that life begins the…

For the first time ever, @Visa’s design system is available to the public. What’s your vision? Build it with the best.

AI will transform marketing perhaps more than any other industry. We’ve all heard talk about how AI will help improve cybersecurity or manufacturing efficiency — and not enough people are talking about how we’re moving away from B2B and B2C models and into the B2AI era. This is…
If you’re a marketer looking for celebrities or influencers to partner with, consider the dynamic between @Visa and @LylesNoah. His ambitions don’t end at the finish line of a 100m race. Most athletes and artists have visions outside of their profession that they’d like to…
The latest EP of Frankly Speaking features a very special guest. The one and only @LLCOOLJ stopped by to talk about everything from vulnerability, coming up with GOAT, and how he’s been able to stay at the top of his game for over 40 years. This is just real talk, no BS.
One of my own mantras in recent months has become, “Do less, and obsess.” Do you think it’s better to be a jack of all trades or obsess over one thing until you master it? Would love to hear your POV.
My next guest on Frankly Speaking is… Can you take a guess? New episode drops next week. Stay locked on this page to find out who I’ll be speaking to!

When was the last time you touched grass? Seriously. For those of us who spend time in New York, you don’t get too many chances. But there’s something special about tangible experiences. The way your brain processes that experience cannot be replicated in a purely digital world.…
It is an honor to be chosen by @Forbes to be a part of their list of 𝐓𝐡𝐞 𝐌𝐨𝐬𝐭 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐭𝐢𝐚𝐥 𝐂𝐌𝐎𝐬 𝐨𝐟 𝟐𝟎𝟐𝟓. This is a testament to the efforts of the entire @Visa marketing team. You represent the very best in this profession by continuously being on the…
This line from Sunset Boulevard, which recently won the Tony Award for Best Musical Revival, really resonated with me: “Give the world new ways to dream. Everyone needs new ways to dream.” What’s your favorite quote of all time from a movie or play?
