Esther Crawford ✨
@esthercrawford
product leader. big tech (meta & twitter) and little tech (last startup acquired by twitter). for more personal content follow me on IG.
Negativity is boring. What’s needed is for more people to get excited about what could exist in the world, and then go and make it happen. There are still so many interesting problems to solve!
The responses to this tweet have made me reconsider my inherent negativity toward EIR stints… seems a few funds have hosted a bunch of big winners, so I’m updating my belief to be “some EIR programs work”
A friend is considering being an EIR (entrepreneur in residence) at a VC fund but the only EIR success story I could think of is Kevin Systrom (Instagram). Am I missing something or is it mostly a waste of time?
A friend is considering being an EIR (entrepreneur in residence) at a VC fund but the only EIR success story I could think of is Kevin Systrom (Instagram). Am I missing something or is it mostly a waste of time?
It’s surprisingly common for people who work within FAANG to know very little about what’s happening in the startup ecosystem. Big tech is its own bubble and internally people are more focused on reorgs and performance cycles.
Huge congrats to @mariadlzollo and @EthanSutin on being acquired! Bee is an ambient wearable device with a mission of making AI more personal & agentic. So excited to see how this comes to life within Amazon! (Fun fact: I was their first angel investor. 🥰)
From A to 🐝 to Z! Bee is joining Amazon!
Don’t like your job or some other aspect of your life? Just reinvent yourself. It really is that simple, and also that hard.
Chat threads with my teenagers are full of gems like this

I traveled to Beijing, China for the first time. A few observations: 1/ A lot less English than you’ll find elsewhere in East & SE Asia but people are quick to use translation apps. Most folks seemed to prefer WeChat for real-time translation. 2/ Cash and credit cards weren’t…

In a small salon in China getting my nails painted and I look over at the bookshelf and see this:

Introducing Warp 2.0: the Agentic Development Environment 1️⃣ Top overall coding agent: #1 on Terminal-Bench, 71% on SWE-bench Verified 2️⃣ Agent multi-threading: build features, debug, and ship all at once 3️⃣ The first all-in-one platform for agentic development 🧵 Learn more
I’ve tried soooo many exercise routines but the only thing I actually stick with and enjoy year after year? Walking. The dumbest and simplest option is the best. It’s free. I can do it alone or with others. At home or when traveling. There’s really nothing better.
In Seoul for the first time. So stoked to be here! Will be trying many k-beauty products and eating a lot, then on to China. Open to suggestions and meeting people while here… DMs open. 😊 🇰🇷
You’re not meant to stay the same forever. Think about any good story or game… the characters evolve. They go on side quests and pick up new skills. It’s the NPCs who don’t change and are stuck on the same loop. Keep reinventing yourself.
The pace of change in AI and robotics is insane. If you’ve got something worth building now is the time to get after it. Waiting is the most expensive decision to make since these types of windows don’t stay open forever.
The best part of Father’s Day will be when I log onto LinkedIn to read “what fatherhood has taught me about building a B2B SaaS”.
Holidays feel much smaller without my 20yr old here (she’s in Tokyo on a study abroad). When kids are little it feels they’ll always be around but then one day they’re off chasing their dreams. Even though launching is the goal of parenting it’s still hard. I miss her today. 🥹
Innovations that change industries don’t just… happen. They get willed into existence through unreasonable persistence. The default state of the world is inertia. If you want to change it, you have to push very hard and for a very long time.