Ellen Bauer
@ellenbauer
Product lead @Automattic👩💻 #WCEU speaker 🎤 Blogger & WordPress theme creator @ElmaStudio 🎨 Mama 🛝 https://bsky.app/profile/ellenbauer.bsky.social
Helping someone move from a page builder to a WordPress block theme and seeing that immediate passing Core Web Vitals score- very satisfying. Would love to see more plugins moving away from using jQuery, though.
You can spin up Woo with everything configured- store settings, plugins, theme- using the new Blueprint Importer/Exporter. (It runs Playground Blueprints under the hood.) This feature is in beta so we'd love to hear from devs about how it can fit into your workflow.
WooCommerce 9.9 introduces a beta tool for importing/exporting store settings via Blueprints. Share your feedback to help shape this feature. buff.ly/AQFJnqD
Christy is just the coolest, kindest and fun colleague 💗and she perfectly captures why working at @automattic is so awesome: linkedin.com/feed/update/ur…
We’ve made some major updates to @WooCommerce recently. A modular, conversion-optimized Checkout block, Coming Soon templates, improved Product Collections, one-click buying, and more. Explore what’s new and what’s next: woocommerce.com/posts/woocomme…
With beautiful Wat Arun shimmering in the distance and Mango smoothie snacks, our riverside walk was pure Bangkok bliss.

WordPress now available for CERN websites - waving at @CERN good luck with the migration and it was a great pleasure meeting a few developers at #WCEU Contributor Day! 😍 home.cern/news/announcem…
Interactivity API, WordPress 6.8.2, Transitions API and Pride Photo Drive — Weekend Edition #333 gutenbergtimes.com/interactivity-… curated by bph w/ contributions by @AudrasJb @felixarntz @abrightclearweb @groundworxdev @SteveJBurge @mikemcalister @ASKDesign2 @wpdotgallery 1/2
With huge thanks to @EqualizeDigital and @10up, we can proudly say: WooCommerce 10.0, when used with a core WordPress or accessibility-ready theme, is fully conformant with Web Content Accessibility Guidelines (WCAG) 2.2 level AA and substantially conformant with level AAA.
Watching @richard_tabor @artpi and the AI team at WordPress (.com) layer AI over Gutenberg is pretty cool — it's like site building is getting a co-pilot 👀
I talk to @mikemcalister about what people are doing with full site editing. Mike's on the front lines of this stuff.
Yesterday I chatted with @mikemcalister about his new free block and theme dev courses on @BuildWithOllie, how AI is impacting dev education, his experience with @SenseiLMS and FSE, and where WordPress should focus next. Catch it in your Podcast app or on YouTube.
Yesterday I chatted with @mikemcalister about his new free block and theme dev courses on @BuildWithOllie, how AI is impacting dev education, his experience with @SenseiLMS and FSE, and where WordPress should focus next. Catch it in your Podcast app or on YouTube.
From WordCamp Europe to AI and Beyond: Figma, Fresh Courses, and Block Style — Weekend Edition #332 gutenbergtimes.com/from-wordcamp-… curated by @bph /w contributions by @justintadlock @cbravobernal @jessicalyschik @jameswlepage @pootlepress @Carlo__Daniele @groundworxdev @karmatosed 1/2
The latest Gutenberg Changelog episode is now published: Special guest: Anne McCarthy gutenbergtimes.com/podcast/gutenb… We dive into recent happenings in the WordPress ecosystem, including updates from WordCamp Europe, the launch of the new WordPress AI Team, the Pride Photo Drive…
#WCEU Ellen Bauer's talk "Why Block Themes Make #WooCommerce Stores Better" is now available on WordPressTV wordpress.tv/2025/06/07/why… @ellenbauer
I tried @jetpack for the first time in several years. I was pleasantly surprised to see how far it has come! Here's a quick video talking about my decision to go with Jetpack for hosting a video course and why native experiences in WordPress are superior.
Missed a talk at #WCEU 2025? No worries – all sessions were live-streamed and are now available on WordPress TV. Catch up anytime, anywhere. 🎥 bit.ly/4jJ4xmu #WCEU #WCEU2025
A giant Thank You to @WCEurope for being so child friendly. We had a wonderful time attending as a family. Our 4 year old loved the play room with lots of toys and new friends, collecting robot and laser pen swag and playing with all the friendly WordPress people he met 🥰 #wceu
A special thank you to the organisers of this year's WordCamp Europe. Your support has made this an amazing start to the summer for the WordPress community. europe.wordcamp.org/2025/organiser…
If your products get discovered by AI agents but are not purchased, you're missing confidence signals. Context gets you found. Confidence gets you chosen. I just published a new article: The 3-layer framework that transforms AI window shoppers into buyers. Link below 👇
The #WCEU 2025 Photo Gallery is live! Browse unforgettable moments from Basel, download your favourites, and credit the amazing photographers when sharing. 📷 bit.ly/3SFc62s #WCEU #WCEU2025