Drew Sanocki

I've worked primarily on #ecommerce turnarounds. Typical profile: 100M in revenue, losing 10M. Current owners want to get it off the books. Michael Epstein and I would come in with new PE ownership and right the ship, get it profitable, and (ideally) sell it in a few years.…

3 discount alternatives to try this BFCM to save margin: 1) New product drop @Jones Road Beauty ran a masterclass in this over last BFCM. 2) Store Credit @Luke McAlpine told me Taylor Stitch sees major success with this in a Nerd Marketing episode (link in comments) 3) GWPs…

Consider what's possible with data... We got hit up by a gym apparel brand who to acquire fitness addicts. The audience we built is DIALED IN... Attributes: ✅ Fitness/Exercise Fanatics ✅ Dedicated Runners/Joggers ✅ Yoga/Pilates Practitioners ✅ Active Adult Households…

Retail experts - direct mail’s your new brick and mortar growth lever. @FourSigmatic saw a 101% lift at Whole Foods. Yes, same-store sales. How we did it: 1) We ID’d their best Shopify customers 2) Used AcquisitionAI to build a lookalike audience near an Austin Whole Foods 3)…

(Origin Story:) I walked into the tech bubble bursting after graduating Stanford. I was living on a futon. No job prospects. I was lost. But I loved modern design and in 2001, decided to start my own furniture company. Over the next two years, out of an SF basement apartment,…

Example of an 8-fig direct mail program for a 9-fig customer: 1) Prospecting: AI Lookalike Audience Mailer: Trifold Cardalogs TLDR: Our lookalike builder (AcquisitionAI) modeled an audience based on the brand’s VIP customers (purchased 4+ times in the last 365 days). 2)…

We've tested dozens of segments for DTC brands. 3 retention winners: 1) VIPs who haven’t bought in over a year 2) One-time buyers who bought about 2 months ago 3) 2-3x buyers who haven’t bought in 3–6 months We used this strategy for a 127-year-old brand, T.M. Lewin. The…

“<45s don’t care about mail. So there’s no point in direct mail marketing.” Here’s the actual USPS data around sending mail to millennials + Gen Z. . . *85% of millennials look through the mail and check each letter *75% of millennials say receiving mail makes them feel…

Consider what's possible with data... A premium coffee brand wanted to prospect true coffee lovers who value quality over convenient swill. So, we built them a lookalike audience using AcquisitionAI and our massive data set. Attributes: ✅ Coffee Obsessives ✅ Premium Coffee…

How @mepstein311 and I automated 9 figs with direct mail: “Echo” your email program with direct mail. . . General rule is if you do it with email, you can do it with direct mail. Including automating revenue. E.g., → VIP winbacks (auto send based on RFM) → Subscription…