Desmond
@desmondhth
24 y/o, building the world biggest self-improvement company http://LifeReset.com. 500,000+ installs and 100M organic views. Bootstrapped with @himtkw.
Why quitting X might help you (only for SaaS builder) 1. The market is the ultimate reality When you 'build in public', it feels like your primary goal is to appeal to X and get views. You reply 20x a day. You schedule 7x post in advance. And they take up a huge mental capacity…
Build in public was my focus in 2024. But start of 2025, I realized that it has been a bottleneck for me to go to the next level. I need to think bigger. So I took a 180 days break from X. In the last 180 days, Rise made $1M. I'll be back on X next week. Stay tuned gang✌️
make boostrapping with no vc to $1m arr the norm pls guys we can do this
Every $10k you spent on an expensive agency on UGC/content production, there's a talented 16 y/o kid in Australia who can do that for you at $100. Find that kid.
Our team: Core - CEO (marketing, operation, design, recruitment) - CTO (product, engineering) - Designer (design) Contract/freelance - SWE Intern - Marketing Intern - Ad manager - Ad script writer - Ad producer Hiring marketing & engineering talent in core team. Hit me up
iykyk
> 61% of TikTok users are women > women are 86% more likely to make in-app purchases > women make up only 13.2% of startup founders male founders default to gym/self-improvement apps massive untapped opportunity in consumer apps built for women
the next era of facebook ads is…organic make your ads match the aesthetic / format / messaging as close to what your target audience’s fyp looks like. make them look as organic as possible stop scrolling ads library make a new ig acc like posts and hashtags in your niche tune…
To win in modern advertising, you need to think like a con artist. No, I don't mean that you should break any laws! I mean, you need to be a chameleon. You need to know how to blend into your surroundings. If you fail, your audience will know and you'll stand out for the…
To win in modern advertising, you need to think like a con artist. No, I don't mean that you should break any laws! I mean, you need to be a chameleon. You need to know how to blend into your surroundings. If you fail, your audience will know and you'll stand out for the…
My notes last year when watching this goated video on how Headway run ads
Most startup’s first hire is an engineer or a marketer We hired a superb designer who’s a Rise user Because marketing takes you to $1M, but taste & product vision takes you to $100M Think long term
it's generally accurate for most apps tbh we have >60% profit margin at $350k/mo with Rise because of operational efficiency to lower overheads and frugality - improve the product + incentive word of mouth so you app have organic traction to blend a lower CAC even you run…
"Stillness is the Key" and "Founder Mode" is the two most important mindsets for any founder
Don't outsource It's just an excuse for laziness and inability to do difficult things
Their rejection =/= your worth I was talking to the fund lead of f.inc last Oct He asked me to send numbers and a proposal Then ghosted completely I then bootstrap Rise to $350k/mo, aiming $30M ARR by next year Believe in yourself, even when no one does.
People always cry about copy cat I love it when people copy Rise, because: - they don't realize the infrastructure of Rise is very complex (calendar generation logic, ratings calculation, progress syncing everyday, notification scheduler...). It's not as easy as copying a coin…
