Collin Rutherford

It’s 1AM. You’re deep in conversation with a friend talking about: - How you built your business - Lessons you’ve learned - Mistakes you've made - Ideas that could change everything And suddenly it hits you: You’ve got more to share than you thought. You get home and think,…

I've been in hiring mode all month. - 34 skill assessments - 10 interviews - 5 second interviews The best thing that's happened so far? 7 of the candidates said they follow me on X or LinkedIn. They already understand the mission and the business. Having a personal brand…

Content consumer → content creator It's a huge mindset shift... and it can be uncomfortable. But if you can commit to it, you'll be ahead of 99% of everyone on this platform. Stop consuming, start creating and building.

You've got 2 seconds to make me care about your post. Grab attention or your post is dead. 90% of your time should be spent on crafting your hook. Hit hard, hit fast. Make them stop scrolling. Some tips: - Drop a shocking stat - Make a bold claim - Challenge common beliefs…

AI has set the bar SO LOW for content. My timeline is full of AI posts (you're not fooling anyone). But I see it as a massive opportunity for Founders to build their personal brands. At FounderBrands, my team edits every single post for our clients. Average content is easy…