Colin Gallagher

Why 'getting clients' is the wrong LinkedIn goal "How do I get clients from LinkedIn?" Wrong question. Right question: "How do I become the obvious choice when clients are ready to buy?" See the difference? One attracts desperate prospects. One attracts premium clients. The…

Summer slow down? Not on LinkedIn. Buyers still buying.

LinkedIn automation tools promise easier results - they're actually destroying your reputation. "Send 100 connection requests per day!" "Automate your follow-up sequences!" "Scale your outreach 10x!" Sounds tempting. But here's what really happens: Your messages sound like…

Your CMO's marketing insights > Your CEO trying to cover everything.

Unified message from multiple voices = market domination.

I send blank connection requests on LinkedIn. My acceptance rate? 40%. Most "experts" will tell you this is wrong. They'll say you need a personalized connection message. Something witty. Something that shows you "did your research." Nonsense. Here's what actually determines…

Ads stop when budget stops. Authority content works forever.

Cold calling: 100 dials, 1 meeting. LinkedIn: 10 messages, 3 meetings.

LinkedIn "rules" that are killing your executive results: 1. "Post inspirational content" - Wrong. Post customer problems. 2. "Be professionally polished" - Wrong. Be slightly controversial. 3. "Focus on company news" - Wrong. 80% customer value, 20% company. 4. "Let PR approve…

LinkedIn loves native video but text posts book more meetings.

Revenue per executive goes up. Cost per acquisition goes down.

Board slashes ad spend by 20 %. Pipeline target still climbs 15 %. Sound familiar? Here’s the 3-Switch CAC-Crusher we roll out when wallets tighten: Creator Chorus Rotate five SME voices instead of one brand megaphone. Reach jumps 5-6× while spend stays at $0. Problem-First…

Cheap LinkedIn help is expensive. Quality systems pay for themselves.

Scenario: Need pipeline yesterday. Solution: Start system today.

Creator mode isn't for everyone. Strategy determines tactics.

LinkedIn outreach templates don't work. Unless you understand the strategy behind them. I see marketers copying my exact scripts and getting zero results. They're missing the point. The template isn't the secret. The research is. Here's what I mean: Template for Google Ads…

LinkedIn shows your content to 10% of network first. Make it count.

Scenario: Marketing budget cut. Solution: Turn executives into media channels.

"I don't want to be a LinkedIn creator." I hear this from marketers all the time. Good news: you don't need to be. You don't need: - Daily posts - Viral content - Thousands of followers - To share your personal life You just need a strategic presence that positions you as the…

Scenario: Sales team sending 1000 InMails. Getting ghosted. Solution: Executive content warms them up first.