Code and Theory
@codeandtheory
50% creatives and 50% engineers living at the intersection of tech and creativity.
From virtual product try-ons to interactive theme park rides, the brands that are stepping up their tech experiences are the ones who are winning. @LeftFieldLabs Chief Technology Officer Eric Lee shares where the future of AR is heading in the next few years and how brands can…
"While most of the world thinks the only race is building bigger models, the hidden race is for who will own the next consumer and attention economy," said Code and Theory Co-founder Dan Gardner. @TechTargetNews techtarget.com/searchenterpri…
“Design today is about timing, context and restraint. This is where the industry is heading. Toward experiences that adapt and learn and brands that feel less like statements and more like presences,” says CCO @CraigElimeliah. He says that the next phase of experience design…
“It all ladders up to something bigger — people are craving tools that feel useful, personal and real,” says Code and Theory's @Jessica_Giles about @Nextdoor's redesign. @Adweek adweek.com/media/nextdoor…
“When AI becomes the interface, traditional marketing tactics don’t matter if the model skips past them. What matters is how clearly, consistently and credibly your brand shows up in the data the model learns from” shared @CraigElimeliah, Chief Creative Officer at Code and…
The @StarTribune, a legacy institution established in 1867, trusted us to transform its business and, in doing so, save local news. Here's a look into our collaboration: codeandtheory.com/things-we-make…
With 12 major industry recognitions in the last two years — including 8 “Agency of the Year” honors in 2025 alone — Code and Theory continues to transform the creative and technology landscape for the world's most ambitious brands. Learn more: codeandtheory.com/says-a-lot/new…
Chief Creative Officer @CraigElimeliah on how AI should be showing up in the workplace: "Most design teams still treat AI like backend infrastructure… something to power up, not experience. But that’s a failure of imagination," says Elimeliah. "AI isn’t just backend code. It’s…
"We push our clients to make moments of disruption, uncertainty and change their offense. Take that opportunity to change the things you don't like," says CEO Michael Treff. He joined the CMO Confidential podcast with Mike Linton to share why CMOs need to stop playing defense if…
To capture the emerging AI and IoT landscape, @Qualcomm trusted us to help them transform from B2B to B2D(developer). The goal: create the largest developer ecosystem the world has ever known. Explore the work and its impact: codeandtheory.com/things-we-make…
“AI is a force multiplier. If you’re good, it’ll make you better. If you’re lazy, you’ll get exposed,” says Chief Creative Officer @CraigElimeliah. He joins @TheDrum's Lynn Lester at Sport Beach to discuss how Code and Theory is reengineering creative workflows around AI and why…
At Sport Beach, @carmeloanthony reveals which @nyknicks coach, from the '80s and '90s, was the best. Check out this full clip, with Code and Theory co-founder Dan Gardner and Marriott International CEO Anthony Capuano, for the answer: codeandtheory.com/says-a-lot/eve… Spoiler: It wasn't…
More AI isn’t the answer — resonance is. Brands are getting sucked into all the generative “creative slop” flooding channels, while audiences tune out. The fix? @instrument CEO Laurel Burton says brands must build systems that scale with soul—structures that give both humans and…
We’re headed to #VercelShip2025 as proud platinum partners—ready to talk real business impact, not just page speed. Over the past year, we’ve launched 6+ next-gen web experiences with @vercel, from reimagining @StarTribune to leveling up storytelling for @elfcosmetics. And we’re…
Digital fatigue is growing, especially among younger audiences. Yet, too many brands still design experiences around channels—not humans. @LeftFieldLabs CEO Sarah Mehler shares why the next wave of AI adoption will be won through intuitive, emotionally resonant experiences people…
We are joining forces with Consulum and other @stagwell network companies to launch @SportsMaydan, a global sports engagement collective aimed at unlocking the full potential of the MENA region through sport. With our track record of transforming digital experiences for big…
The marketing world is moving faster than ever—and legacy workflows can’t keep up. To meet rising demands for speed, scale and personalization, @Adobe and @stagwell have joined forces in a global partnership that brings deep marketing expertise together with cutting-edge…
