Catherine Perloff

@catherineperlo1

media and advertising reporter at The Information … [email protected]

New York, NY

Joined June 2018

1KFollowing

3KFollowers

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Catherine Perloff@catherineperlo1 · May 13

Google is working on a Pinterest-like product 👀

EErin Woo@erinkwoo · May 12

Last year, Google scrapped its onstage Gemini Live demo for i/o after OpenAI released voice mode the night before with a near-identical script. This year, they're working on: -a "software development lifecycle" agent -a Pinterest competitor -& more theinformation.com/articles/googl…

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Jessica Lessin@Jessicalessin · Jul 14

Excited to launch a new daily tech video show @theinformation TITV at 1 pm ET today / 10 am PT with @akashpasricha. I'll be interviewing Mark Zuckerberg at the bottom of the hour and asking him about his AI hiring blitz and what's next. See you on the stream at…

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Catherine Perloff@catherineperlo1 · Jul 3

Watch me riff about adtech AT 4pm… LIVE

AAd Nauseum@adnauseumshow · Jul 2

Ad Nauseum is bringing the star power this week with @catherineperlo1 reporter from @theinformation making her panelist debut! Nobody has their finger on the pulse of the industry like Catherine and we're excited to hear what she has to say. Catch Catherine alongside the rest of…

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Amir Efrati@amir · Jun 10

News: Google offers buyouts to Search org (!) could be prelude to layoffs AI pressure rising…

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Catherine Perloff@catherineperlo1 · May 21

In case you missed it, Perplexity has generated a ton of buzz as a Google challenger, but it made only around $20k in ad revenue in the fourth quarter Read more great details on Perplexity’s business from @srimuppidi here 👇 theinformation.com/articles/googl…

catherineperlo1's tweet card. Artificial intelligence–powered search engine Perplexity has rapidly increased its subscription revenue and users in the past year, despite tough competition from the free AI search tools of Google...

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Catherine Perloff@catherineperlo1 · May 14

Microsoft is shutting down its DSP, the company said today after its 2022 vision of Xandr theinformation.com/briefings/micr…

catherineperlo1's tweet card. Microsoft is shutting down its ad buying platform, the company said today, withdrawing from a sector of the ad market that it has failed to make a dent in. Marketers use ad buying platforms to buy ad...

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Erin Woo@erinkwoo · May 7

Google is continuing its strategy of cutting 100s of employees at a time, rather than one big headline-grabbing layoff. This time, it's around 200 employees in the global business organization, Google's ad sales unit. w @MilesKruppa and @catherineperlo1 theinformation.com/briefings/goog…

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Catherine Perloff@catherineperlo1 · Apr 22

After more than 5 years of plans to deprecate and hand-wringing, cookies will remain on chrome after all. Google also walked away from another policy to ensure privacy in advertising, which prevented targeting with IP address, in December 2024. theinformation.com/briefings/cook…

catherineperlo1's tweet card. Google has abandoned its plan to remove cookies from its Chrome web browser, giving up a privacy-driven effort that the company has been pursuing for at least five years, the company said Tuesday....

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Kalley Huang@KalleyHuang · Apr 18

Meta over the past year asked Microsoft, Amazon and others to help pay the costs of training Llama. The overtures came as Meta worried about the growing costs of its model development. With @erinkwoo: theinformation.com/articles/meta-…

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