Brad Hussey

Most creators think they need "just an email sequence." Nah. You need a Creator Engine in @kit This week, I launched one for a client that: Captures leads from multiple sources Segments them by exact vision issues Tracks who buys what and pitches the next best…

Tagging clicks in @kit? You’re doing it wrong. Tagging every link click is like keeping a notebook of every time someone blinks. Sure, it’s data. But is it useful? If you’re using Kit tags like duct tape to track behaviour? you’re not building a system. You’re tracking…

Most of my clients come from one thing: reputation. After 12 years of #freelancing, I’ve built a network of contacts, clients, and students. I also stay connected by nurturing an email list of 16,000+. It’s #consistency and trust. Full video: youtu.be/ZKZxgNGhrSc

This isn’t a critique. It’s a newsletter teardown. I subscribed to @danmall's newsletter and asked: What if he had a fully personalized, automated Creator Engine inside @kit? Here’s how I’d rebuild it. creatorengines.com/case-studies/d…

I don’t use @kit tags like you do (And neither should you.) Most creators treat Kit tags like Pokémon: Gotta catch every click. They tag every action. Every opt-in. Every hair color. And end up with 143 micro-tags cluttering their system like a toddler’s sticker book. It’s…

If you use double opt-in after a lead magnet, you’re throwing away subscribers. You’re trusting a spam folder to close the deal. Hope is not a strategy. We confirm everyone single opt in, then validate with engagement logic. You get full control – and a cleaner list. Watch…

When a potential client goes silent after a proposal, I follow up 2-3 times. On the final attempt, I use a version of the “closing the loop” email - it's polite, clear, and creates space for a real answer (or closure). Full video: youtu.be/ZKZxgNGhrSc

If you're a marketer and you're not leveraging the power of email automation, there's a good chance you're leaving money on the table. But let's focus on you for a second and not even factor in your client work. Should you really be using email automation? Aren't broadcast…

Most busy creators don’t need a 5-Day newsletter growth challenge Let me guess… You downloaded another list-building bootcamp. You’re going to grow your list, they said. Finally automate your funnel, they said. Now you’re 17 steps deep in a Zapier rabbit hole wondering why…

Your Welcome Email Is Doing Too Much You’ve got 7 links, 4 offers, and 2 bios… Congrats. You just confused a brand-new subscriber. The first email isn’t the time to sell. It’s the time to segment, orient, and set the tone. We use welcome emails to quietly profile intent - and…

Most creators think they're personalizing in @kit when they use a "first_name" and conditional tag block. Nope. Here's how I do it: youtu.be/21k5mGTDcpQ?si…

Most creators make email newsletters that guess. I build "Creator Engines" in @kit. And this one knows who you are, what content you need to see - and what you’re ready to buy. Built this for JP at Future of HR. Watch how it thinks:

Most creators: → Land a great sponsor → Blast out one newsletter → Hope it performs → Don’t follow up → Don’t track anything → And don’t automate the opportunity You could have had ongoing sponsored delivery, automatically injected into your evergreen newsletter system.…

If you’ve got sponsors paying to reach your list… And you’re still sending one generic newsletter to 100K people every 3 weeks… You’re not just losing money. You’re disrespecting your sponsors. They want results. They want yield. They want targeted delivery. You know what…

Hourly rates don’t reward expertise, they punish efficiency. Clients should pay for outcomes, not time on a clock. After years of #freelancing, I stopped selling hours and started selling #value. Full video: youtu.be/ZKZxgNGhrSc

You want to know what really pisses me off? Creators with 50K, 80K, 100K+ subscribers… Leaving tens of thousands of dollars on the table every single month. Not because their content sucks. But because their system does. They’ve got: → Big audience → Happy sponsors → Solid…

Big creators like @danmall can afford to keep their email newsletters simple. They have the reputation. The audience. The trust. But what if his newsletter felt handwritten for every subscriber? I funnel hacked his setup and showed how a Creator Engine built in @kit would…

If your newsletter emails are smart, segmented, and actually relevant? Your subscribers won’t just tolerate them – they’ll want more. Sometimes every single day. (ask @jonathanstark) But if your strategy is: - Broadcast whenever - No onboarding - No segmentation - No offer…