Prithvi Bhagat
@bhagatsprithvi
Founder @strchindia | D2C Guy | Building India’s softest activewear brand | Sports lover | Family business roots
Proud to share that STRCH has been awarded the ET Now Machinist Innovator of the Year. What started as a mad idea to build something original & unapologetically bold in the Indian activewear space is now being recognised at a national stage. This one is for my STRCH family! :)

Wow, massive response , over 150 people already! Loving the energy. It’s still open, so tag your friends and get a chance to try the softest and most comfortable activewear.
GIVEAWAY ALERT 🚨 We’ve made STRCH as an activewear brand that’s soft, comfy, made to move and we want you to try it. We’re sending free sets to 3 people here on Twitter. Try it, wear it, and tell us what you think. To enter: - Comment how you’ll use it (workout,…
GIVEAWAY ALERT 🚨 We’ve made STRCH as an activewear brand that’s soft, comfy, made to move and we want you to try it. We’re sending free sets to 3 people here on Twitter. Try it, wear it, and tell us what you think. To enter: - Comment how you’ll use it (workout,…


So Sharad asked me to try strch.in for their t-shirts and made some interesting claims. I declined his kind offer to send me a sample and instead bought one directly from their site. Shipped quickly enough. Here is my review : 1. Stank of VOC straight out of the…
With Strch.in these are the features we don't compromise on. What you see is what you get.
Happy to share that I was felicitated by Bharat Merchants Chamber for my work as a young entrepreneur. Grateful for the recognition and inspired to keep building!

Open BookMyShow. Pause right there. That banner? Yes, that’s STRCH x DC collection drop. Like Superman we show up where the action is.

We’re officially the first activewear brand in India to collaborate with Warner Bros. Still feels surreal saying that. Inspired by DC’s icons, soft, breathable gear made for movement. We want people here on Twitter to try it out. Giveaway drops this weekend. Drop anything…


We had an insurance advisor who was almost like family. He used to visit us on weekends, not just to talk about policies, but to sit with us, have chai, ask about our well-being, and genuinely connect. What stood out over time wasn’t the plans he sold, it was how warmly he…
We want more people here on Twitter to try Strch, our premium range of the softest activewear and share feedback to help us make it even better. Planning a giveaway, would you be up for it? If enough people say YES, we’ll make it happen.

Not every D2C brand needs to raise money. But every D2C brand needs to raise trust.
Tesla in Mumbai, that too at almost double the US price. Finally, a showroom where the valet might judge your Mercedes!
Wearing Jacket from @strchindia Thanks for sending this @bhagatsprithvi
One of the values I’m very privileged to get from a family business is to always build relationships with people. Business and its side effects will follow automatically. People always remember how you made them feel.
Why is nobody talking about the underrated hack of wearing good-quality stylish gym wear to enjoy the workout more?
Cheaper than hospital bills!
Eating healthy is expensive.
My dad thought I was crazy when I told him that I wanted to build a startup (alongside managing our well-established family business). Today, an uncle came to our office and appreciated what we are doing at STRCH. My dad didn't say much; his smile said it all. :)
The best work-culture hack is letting people own their work. Not hovering, not tweaking every decision, just saying: "You're leading this; run it your way," and honestly, when people feel it's theirs, they think sharply, take smarter risks, and care about the result.
I started @strchindia even when I had the option to continue our 64-year-old legacy business. But I chose to build something of my own, and I'm glad I did. From that first customer to now, I've learned things I never would've if I hadn't taken the leap.