Ben Weiss

Syntilay is announcing an unprecedented mission to design shoes in space! We will be deploying an AI agent on a computer in a satellite that will generate the first shoe design outside of earth in human history! This mission, taking place on a SpaceX rocket in early 2026, will…

How Reebok Created Sneaker Hype Before Viral Was a Thing Before NBA players made sneaker pumping a courtside ritual, Reebok changed the game in 1989 with the Pump—a shoe so innovative it briefly dethroned Nike. That iconic moment when Dee Brown pumped his kicks mid-dunk…

New Episode! Jeff Shardell, CEO of Humble Brands, Inc., on creating better-for-you personal care that is scalable! From being a founding member of Google's Business Development team shaping it from around 100 to 10s of thousands of people, Jeff decided to take a turn into a…

New Episode! Gabe Saporta, Founder of Brotege & Frontman of Cobra Starship, an iconic group & all in one skincare! From bringing to life mega hits like You Make Me Feel... to Good Girls Go Bad.. Gabe lead Cobra Starship from an upstart to a global phenomenon. After stepping back…

The Irreplaceable Power of In-Person Connection Christian Muche bet big on the comeback of live events post-COVID, recognizing a fundamental human truth: no amount of technology can replace the magic of real-world connection. As CEO of POSSIBLE, he proved that the future of…

Over the past few years, New Balance has solidified its place as a major force in sneaker culture. With a winning combination of timeless design, unmatched comfort, and high-profile collaborations, the brand has proven that staying true to its roots, while evolving…

New Episode! Carlton Calvin, Founder of Razor, on how the iconic aluminum scooter became a hit product! Razor has changed the way people ride scooters and their other products like the Ripstik, Hovertrax, and Crazy Cart Shuffle, to name a few, have also been category game…

New Episode! Bree Groff, Author of Today Was Fun, on key insights into how to make work meaningful and fun! Bree has spent countless hours studying and analyzing how people work and enjoy it and why they do. She has put her learnings and key insights that can lead to a better…

New Episode! Chris Kemp, CEO of Astra, on becoming the fastest company to prove their orbital launch capabilities! Chris has been an incredibly important pioneer in the modern space industry, showcasing a new method based on smaller rockets with more launches that has been very…

How Happiest Baby Designed a Nursery Essential For The Ages Dr. Harvey Karp and his team approached baby product design with an unexpected vision: to create something both medically effective and artistically beautiful. They set out to design a sleeper that parents would proudly…

The Hidden Meanings Behind Your Favorite Sneaker Brands Every time you tie your ASICS (Latin for "Sound Mind in Sound Body"), lace up PUMA (named for the agile big cat), or slip into adidas (from founder Adi Dassler's nickname—not that fake acronym), you're wearing hidden…

Clinton Sparks engineered a cultural moment. When crafting Bloody Mary for Lady Gaga’s Born This Way album, he visualized everything: the puppet-string choreography, the flashing G-A-G-A stage lights, even its future viral potential. Eleven years later, his foresight proved…

Celebrity Partnerships That Actually Make Sense Brian Lee reveals the secret to successful celebrity collaborations: authentic alignment. Robert Shapiro worked for LegalZoom because he was a respected attorney, it made perfect sense. Kim Kardashian’s love of fashion gave…

Top 5 Craziest Looking Shoes Of All Time Are Pure Art These are cultural artifacts that blurred the line between utility and avant-garde expression. From Balenciaga's dystopian Defender that fused monster truck aggression with high fashion, to Jeremy Scott's winged Adidas that…

New Episode! Dan Galpern, CEO of DanceOne, on producing over 500 yearly dance events with the highest level dancers! With his extensive experience understanding high level business operations through private equity at TZP Group, Dan recognized the immense interest in dance that…

New Episode! Anton Bernstein, CEO of Pocket Worlds, has helped take it and the accompanying Highrise gaming ecosystem to now around 45 million users by giving players the ability to make their own environments with fun and sophisticated tools! The vision behind Pocket Worlds and…

New Episode! Chris Hulls, CEO of Life360, realized that the ability to understand where your loved one is located is incredibly valuable yet wasn't accessible in an easy format. He built Life360 and became a pioneer in location sharing, a technology that is now a basis of our…

How 8 Billion People Could Sleep Better Matteo Franceschetti envisions a world where 8 billion people have access to sleep-enhancing technology, if they can find the right balance between cutting-edge innovation and affordability. The brand’s credibility comes from its elite…

Off The Wall: How a Skateboarding Rebellion Became a Cultural Battle Cry Vans didn't create their iconic slogan—they stole it from 1970s skate rebels. When empty pools became concrete canvases for Southern California skaters, "off the wall" described their gravity-defying…

How Eight Sleep Became the Tesla of Sleep Tech Matteo Franceschetti reframes the game: While the world obsessed over rockets to Mars, he asked why we still sleep on passive foam like cavemen. The insight? Sleep is the last frontier of human optimization, untouched by real…

Before the Swoosh took over the world, it was Blue Ribbon Sports—just two guys importing sneakers from Japan. Then the partnership cracked. They needed a new name. A new brand. A new vision. An employee dreamed up “Nike,” named after the Greek goddess of victory. Phil Knight…