Arno About

Crush sales objections without being salesy or annoying

Figured something out a few years ago. Will save you endless time, money and headache. Only work with clients that are already doing SOMETHING. They need to be moving in the right direction. Too many people trying to help out companies that are moving full speed ahead towards…

When I become world leader I'm making it illegal for women to be on social media. Will solve 87% of societal issues

"Hey <BUSINESS NAME>," might be peak outreach laziness. Literally couldn't even be bothered to find a name OR just say 'hi there,'. Instead you say: "Hey Dental Care Wellington" Sub 80 IQ move.

When reaching out to local businesses you need to simplify everything considerably. Not because business owners are stupid. They're just not into marketing and sales. You're out there waffling about CTR, CPM, and CRO to a roofer. Man has no clue what you're talking about.

Best writing advice of all times: "Omit needless words" Fixes bad, boring and stilted writing.

Everything looks bleak and shit at 3am. Just go to sleep. Things will look better at 9am. I guarantee it.

One of the surest signs of being gay is having a crush for Keira Knightley.

Overheard a convo between two Americans. One guy asks the other about a new fried chicken restaurant that just opened up. Other guy says: "yeah, I've been there. It was amazing! Incredible!" And I stood there thinking: 'how can a fried chicken place be incredibly amazing?'…

Fearmongering in marketing is so overrated. The whole approach of saying: ‘You need this product because right now you suck, you’re about to die, your competitors will eat your lunch and take your girl and then your dog will piss on you as he leaves the house to jump in your…

Someone slid into my DMs today to ask if I would invest in his startup. He needed 150 million dollars. 150 MILLION DOLLARS. ONE HUNDRED AND FIFTY MILLION DOLLARS. No sales, no product, no brand, no investors. Just an idea. And to test it he needed 150 mil. Also told me he…