Ayelet Fishbach
@ayeletfishbach
Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing at the University of Chicago, motivation scientist, author of GET IT DONE.
🧠 Big problems actually feel smaller when they’re common. @ChicagoBooth's @AyeletFishbach explains the "Big Problem Paradox" in @NYTimes. Prevalence ≠ Severity. #BehavioralScience nytimes.com/2025/01/27/opi…
Just because something is common doesn’t mean it won’t cause you harm. 🙏🏼 @nytimes and @petercoy for writing about our research. nytimes.com/2025/01/27/opi…
So much we can do to stay motivated. Hoping for a stronger willpower isn't one of these things. Listen below.
🎙️#457- Kickstart the New Year & Achieve Your Goals ✨Guest: @ayeletfishbach Tune in to hear our conversation by heading to: ▶️behavioralgrooves.com #BehavioralGrooves #NewYearGoals #Motivation #GoalSetting #Goals #PersonalDevelopment #SuccessMindset #MotivationTips
Just published a paper on New Year’s resolutions… in July! 🎉 We found: Intrinsic motivation > extrinsic motivation. Not your typical time to set resolutions, but that makes it a perfect time! @Kaitlin_Woolley @lauramgiurge. journals.sagepub.com/doi/10.1177/09…
Big news in social psych! The 2025 version is open-access. No paywalls. No barriers. Just decades of wisdom, ready to be read, downloaded, and shared. the-HSP.com
Since 1954, "The Handbook of Social Psychology" has been the field’s most authoritative reference work, and today is the launch of the all-new 6th edition. Best news? The HSP is now an open-access public resource—free to read, download, and share. the-hsp.com
“When people work from home, they miss out on personal connection, which can increase feelings of loneliness and social isolation.” – @ayeletfishbach (@ChicagoBooth) Read more: chicagobooth.edu/review/wfh-or-… @chicagoboothrev #BehavioralScience #WFH
RFK Jr. wants measles deaths so common they won’t upset. Dark humor—but also how people think. We finds that the bigger the problem, the less people worry. psycnet.apa.org/fulltext/2025-… theonion.com/rfk-jr-vows-to…
Most people fail to take the reader’s perspective when writing a dating profile.
What's the key to getting into the top 1% of dating profiles? Research from @UCBerkeley’s @J_R_Schroeder and @ChicagoBooth’s @ayeletfishbach suggests that people should write less about themselves and more about their future partner. ms.spr.ly/6010UlP7n
SCIENCE SAYS: You should be more motivated. 🚀 Reality: You’re reading this tweet instead of getting things done. Good news: Get It Done is 50% OFF—because procrastinators deserve a discount. 🎉 📚 Grab it now before you forget audiobooks.com/promotions/pro…
New Paper Alert! How should scientists decide what to replicate & how? Our latest article explores: 🔍 Book of Truths vs. Book of Conversations – What's the purpose of replication? 📊 Balancing epistemic values, public trust & transparency. @ClintinS pnas.org/doi/10.1073/pn…
📢 Academic publishing should serve knowledge, not profits. But commercial publishers exploit the system—leveraging unpaid labor and charging high fees. 🚧 We explore alternative models & reforms to realign publishing with academia’s true mission. pnas.org/doi/10.1073/pn…
"The best goals aren’t just about achieving—they’re about giving life purpose and meaning." - @ayeletfishbach From: 🎙️Ep. #457- 'Kickstart the New Year & Achieve Your Goals' Tune in to explore the psychology of achieving goals: ▶️behavioralgrooves.com
We wrote about the value of having a goal. Any goal. Even if you'll never achieve it. compass.onlinelibrary.wiley.com/doi/full/10.11…
Wishing all groovers (and others) a year full of energy and growth 🪴🪴🪴
🎙️#457- Kickstart the New Year & Achieve Your Goals ✨Guest: @ayeletfishbach Happy NY, Groovers!🪩 In our 1st episode of 2025, we’re joined by Dr. Fishbach, a renowned expert in behavioral science, to explore the science of achieving goals🎯 Tune in:▶️behavioralgrooves.com
Contrary to many people’s intuition, big problems aren’t so small.
When something dangerous is common, it somehow seems less dangerous, according to @NorthwesternU’s Lauren Eskreis-Winkler, @Cornell predoctoral scholar Luiza Tanoue Troncoso Peres, and @ChicagoBooth’s @ayeletfishbach. ms.spr.ly/6012o5LMA
ICYMI: What do you want to achieve in 2025? @ChicagoBooth’s @ayeletfishbach and @Wharton’s @katy_milkman provide advice on how to stay motivated and focused in the new year. ms.spr.ly/6019oQ4dU
When something dangerous is common, it somehow seems less dangerous, according to @NorthwesternU’s Lauren Eskreis-Winkler, @Cornell predoctoral scholar Luiza Tanoue Troncoso Peres, and @ChicagoBooth’s @ayeletfishbach. ms.spr.ly/6014oXGGG