Kenneth Mooney

Just closed deal #767. Pacing to hit 1,000 in the next 2.5 years. When I started, I hadn’t closed a single deal. No experience. No leverage. Just hustle. I sat down with a local attorney for advice. He didn’t even blink: “No one will ever buy or sell a house from you.” To be…

being a dad is the coolest thing I’ve ever done someone on here said “you just have to decide the price you’re willing to pay, and pay it” and honestly… the price I was down to pay in my 20s? not the same anymore fatherhood changed that my goals shifted. my priorities did too.…

direct mail YTD 👇 $70K spent → $250K made 143,000 postcards sent (~$0.49/card) 177 leads → $395 CPL 22 deals closed → 1/8 leads converted conversion's solid. but response rate? brutal. 1 lead per ~800 postcards feels way too high I know we can close—but how do we get more…

let’s talk PPC stats YTD 👇 50 leads 14 appointments 5 contracts 2 lost deals → one freak situation (won’t happen again) → one local investor overpaid and will lose money 1/10 leads projected to close could’ve been 1/7 CPL by month: Feb – $274 Mar – $503 Apr – $642 (ouch)…

genuine question for the social media strategists (biz side—not influencer stuff): how do you view the differences between X, IG, and Facebook? and how does that shape what you post and where? was explaining to a friend—there’s stuff I’d post here I’d never post on Facebook…

I started my real estate journey of 750+ investment transactions by paying $50k for one of those get rich quick seminars ask me anything

let’s talk “active listening” what’s your go-to move when you’re really trying to listen? eye contact? repeating back what they said? drop your answers—I’ve got a take that might flip your approach for all of the REI guys out there - this directly ties into qualifying your…

ego runs deep in real estate investing somehow “how many doors do you own?” became a status symbol like owning rentals makes you smarter than everyone else that question is always the rookie tell real operators don’t lead with ego—they lead with execution and sometimes, just…

Everyone loves cold calling. So let’s break it down—real numbers, real talk. If you’re still dialing yourself, you’re behind. We pay $9–$10/hr. And here’s what we get: → A caller → A trainer → A quality control manager → A call auditor You dialing solo? Cool—are you: ✅…

A Realtor friend called me frustrated. Said he wasn’t performing like some of the other agents. Lower volume. Fewer closings. Not enough listings sold. I asked him one question: “What was your profit?” Because here’s the truth: Revenue is vanity. Profit is sanity. All those…

Let me be clear: We’re not perfect. We’ve made our fair share of hiring mistakes. But we’ve learned. We follow processes that work. We listen to experts. And now—we hire for fit. Not just resumes. Not just skillsets. Cognitive fit. Personality fit. Cultural fit. Case in…

“I’m fine overpaying as long as we are direct to seller and it helps somebody and it’s not just going into the wholesaler’s pocket.” That’s a real quote I heard this week. The hilarious part? This person doesn’t think wholesalers are “somebody.” As if they aren't even people.…

Sellers make emotional decisions. Then they back it up with logic. Start with why they're selling. Not what you’re offering.

Just heard my wife walk in my sons room with our dog. Heard my son go “YAAAAAAAAY!” Greaaaaaaat start to the day.

LM Call Auditor it is + Script

Want to know an underrated marketing strategy in real estate? Direct Facebook messages. Can’t get a response from cold calls, texts, or mail? Search. Them. Up. You’ve already got their address. You know the city. You can ballpark their age based on when they bought. You…

Why are so many real estate agents just… straight up mean to each other? Genuinely asking. We’re working a deal right now with a local agent who’s been nothing but professional. Total class act. He brought us in to help dispo a property that's part of a chain of…

If you’re not blasting your deals to everyone—you’re cutting yourself short. Even if it feels “easier.” We had a deal that felt like a total mess almost from day one. Poor underwriting by our AQ guy (my fault, he was not properly trained on the new tool). I told our AQ guy he…

You can build a business on $2,500 deals. But you shouldn’t have to. We got a fire-damaged, falling-apart house under contract for $4,000. Looked like a horror movie set. Nobody on our team thought it was worth touching. Except me. And after 700+ investor-specific…

Working on a 5-property subject-to / seller finance hybrid right now. Super complex structure, but the goal is simple: ✅ Seller gets what he needs ✅ End buyer gets something clean Might turn it into a video breakdown.

“A small team of A+ players can run circles around a giant team of B and C players.” — Steve Jobs We watched that play out yesterday. $25K deal on the table. Closing day. Seller doesn’t show. No calls. No texts. Nothing. But context: he’s been super sick. In and out of the…