@[email protected]
@augieray
Inactive account due to Musk. Blocking every advertiser & blue check paying Musk to destroy Twitter. VP of research/advisory of #CX. @[email protected]
I'm leaving Twitter (at least for now). You're not “fighting a good” fight on #ElonMusk's Twitter. He OWNS it. You are only creating engagement that lifts usage data & ad revenue. Want to fight a good fight? Join me on Mastodon: @augieray@mastodon.social mastodon.social/invite/bm7CEMxV
Making a rare post to point out that if you're paying for a blue check, buying ads on X, or even just offering content that drives ad views, you're helping Elon Musk to spread dangerous election disinformation. Mastodon, Bluesky, threads and other platforms welcome you.

Everyone still listening to The BeanCast? I hope so! Because you won't want to miss @mitchjoel @lisadlaporte and @augieray discuss why the math of digital advertising just doesn't add up. We also talk creators, women's sports and more. LISTEN HERE: thebeancast.com/beancast-marke…
There is nothing you can do on X/Twitter that you cannot do on Bluesky or Mastodon, except... Pay Elon Musk for your blue check Donate your content to help Elon Musk generate revenue Support the spread of disinformation Face abuse because X refuses to act on violations
My birthday was awesome. Thank you for asking. Now it's time for a NEW BEANCAST! This week we have Ian Baer, @augieray and @janelldtownsend debating why OpenAI created a new search engine, whether the Apple ad was all that bad and much more! thebeancast.com/beancast-marke…
Companies that continue to advertise on Twitter/ @X are sponsoring antisemitism. It is apparent to me that @elonmusk tweeting against @ADL and @JGreenblattADL is targeting them for harassment.
Based on what we’ve heard from advertisers, ADL seems to be responsible for most of our revenue loss. Giving them maximum benefit of the doubt, I don’t see any scenario where they’re responsible for less than 10% of the value destruction, so ~$4 billion. Document discovery of…
Just back to Twitter to note that the number of people complaining about Musk and whining about Twitter performance on Twitter while creating the impressions and engagement that drives Twitter's ad revenue is just wild. Mastodon exists. Come join us.
I gave up 15 years here. You can, too. Every tweet is a donation to Musk. You know what he is and what he's doing. He gave Michael Flynn his account back on the anniversary of the Jan. 6 insurrection. Come join me on Mastodon where I get 10x the engagement I ever had on Twitter.

Nice informative and balanced report about #SARSCoV2 Omicron subvariant XBB.1.5 from @iansample theguardian.com/world/2023/jan…
Many people complain about Elon Musk on Elon Musk's platform creating engagement that Elon Musk uses to earn ad revenue. Meanwhile, I'm finding Mastodon a joy, with high-quality engagement. It's not that big an adjustment--come join us. (And now, I'll stop tweeting, again.)
Stop complaining Mastodon is difficult. You probably found Twitter confusing at first, also. It's not that different, and while there's a learning a curve, you won't climb it if you don't give it any time. washingtonpost.com/technology/202…
You don't fight for masking by taking off your mask. You don't fight against Trump by voting for him. And you don't fight against what Musk is doing on Twitter by creating engagement on Twitter. Come join us on Mastodon: @augieray@mastodon.social
Thought I'd pop back to Twitter to point out that if you tweet criticisms of Elon Musk, and many like, retweet & reply in support of your criticism, you're not winning--Musk is. You're just providing the engagement he needs to sell more ads. Join me: @augieray@mastodon.social