Audrey Kemp

@audreygkemp

agencies reporter @adweek | formerly @thedrum, @ocbizjournal, @jankysmooth, @narratively, @localemagazine | grad @ucirvine | pitch: [email protected]

New York City

Joined March 2018

670Following

784Followers

Audrey Kemp@audreygkemp · 15 h

#NEW in @ADWEEK: @rhone has named Kepler its first-ever media #AOR after an 8-agency review. The $27M account spans ecommerce, Amazon, retail & wholesale. 🔗adweek.com/agencies/rhone… #agencies #exclusive #accounts

audreygkemp's tweet card. Rhone has named Kepler its new media agency of record, replacing incumbent Ima‑Home following a competitive review.

Audrey Kemp@audreygkemp · Jul 23

#NEW in @ADWEEK: @Brainlabs acquires L.A.-based @Exverus_Media, hitting $1B in U.S. media spend and expanding full-funnel capabilities. CEO Daniel Gilbert calls it the “inverse” of holdco M&A: No layoffs, all integration. 🔗 adweek.com/agencies/brain… #acquisition #agencies

audreygkemp's tweet card. Brainlabs has acquired Exverus Media to establish a West Coast presence, expand its full-funnel capabilities, and bring its U.S. media spend to $1 billion—cementing its position as one of the top...

Audrey Kemp@audreygkemp · Jul 23

#NEW from me in @ADWEEK: @InterpublicIPG posts Q2 revenue drop (-3.5% organic), but hits record 18.1% margin as it preps for @Omnicom merger. CEO Krakowsky touts cost cuts, AI adoption & new biz momentum: 🔗adweek.com/agencies/ipgs-…

audreygkemp's tweet card. CEO Philippe Krakowsky touts efficiency gains as IPG preps for second-half merger with Omnicom

Audrey Kemp@audreygkemp · Jul 17

#NEW in @ADWEEK: @Cheil North America has launched a new media agency, Attention Arc. McKinney Media + LWD merged to form a $500M shop handling media across the network’s agencies. 🔗adweek.com/agencies/cheil…

audreygkemp's tweet card. Cheil North America has launched Attention Arc, a full-service media agency formed by merging McKinney Media and LWD, to centralize media operations across its network and serve mid-market clients...

Audrey Kemp@audreygkemp · Jul 17

#NEW in @ADWEEK: @Stagwell agencies MONO and Assembly have been named AORs for 10 Heaven Hill spirits brands, including Deep Eddy, Widow Jane, and Tequila Ocho, following a four-month review. First campaigns expected this fall. 🔗adweek.com/agencies/stagw…

Audrey Kemp@audreygkemp · Jul 15

Guess who's back on #AdSpeak? Cannes Lions 2025 was a mess: fake case studies, pulled awards, client denials. For @ADWEEK, @threefirstnames, @bereccastewart & I dig into what went wrong—and what @Cannes_Lions is doing to fix it. adweek.com/creativity/unp…

audreygkemp's tweet card. Awards organizers are rolling out sweeping integrity reforms, but is it too little, too late?

Audrey Kemp@audreygkemp · Jul 15

#NEW in @ADWEEK: @AKQA has named Baiju Shah as its new global CEO. Shah, a 25-year @Accenture veteran and co-founder of @AccentureSong, steps in after a major restructuring and the departure of founder Ajaz Ahmed. adweek.com/agencies/akqa-… #agencies

audreygkemp's tweet card. The exec joins following a significant restructuring and the departure of founder and former CEO Ajaz Ahmed.

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Audrey Kemp@audreygkemp · Jul 10

#NEW @ADWEEK #EXCLUSIVE: @LePub_worldwide has disciplined staff over its award-winning New Balance case study, which came under fire for unverifiable results & lack of client approval. The news comes as Cannes introduces new integrity rules. 🔗adweek.com/agencies/exclu… #canneslions

audreygkemp's tweet card. LePub has taken disciplinary action after its Cannes Lions-winning case study was found to contain inaccuracies and lacked client approval, one of several scandals prompting the festival to introduce...

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Audrey Kemp@audreygkemp · Jul 10

#NEW in @ADWEEK: @Cannes_Lions has introduced new global integrity standards for its awards program, following multiple controversies involving manipulated case studies and AI-generated content. 🔗adweek.com/creativity/can… #canneslions

audreygkemp's tweet card. Cannes Lions has introduced new global integrity standards for its awards program, following multiple controversies involving manipulated case studies and AI-generated content.

Audrey Kemp@audreygkemp · Jul 8

#NEW in @ADWEEK: Dani Mariano has been named CEO of @WeAreRazorfish U.S., succeeding Josh Campo after five years in the role. Mariano has been with the agency since 2014 and helped shape its evolution across AI, commerce, and digital transformation. 🔗 adweek.com/agencies/dani-…

audreygkemp's tweet card. Josh Campo is exiting his role as CEO of Razorfish after leading the agency through its relaunch and repositioning under Publicis Groupe.

Audrey Kemp@audreygkemp · Jul 8

#NEW in @ADWEEK: @OtterBox has appointed @Digitas as its global creative AOR and launched a Gen Z-focused campaign, Made for Yes. The work marks a shift toward lifestyle and cultural messaging. 🔗 adweek.com/agencies/behin… #agencies

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Audrey Kemp@audreygkemp · Jul 7

#NEW in @ADWEEK: Three former @Hugeinc execs just launched Shophouse—a global design house that’s already working with @ProcterGamble, @Coach and @katespadeny. “We’d rather earn very little and keep that independence.” 🔗adweek.com/agencies/forme… #agencies #exclusive #advertising

audreygkemp's tweet card. Former Huge executives Martin Riley, Michelle Douglas, and Hugh Connelly have officially launched Shophouse, a global design house that aims to solve high-stakes brandchallenges.

Audrey Kemp@audreygkemp · Jul 3

#NEW in @ADWEEK: Chris Wade is out at @WPP after 13 years leading comms. He exits as the company grapples with layoffs, client losses, and internal restructuring. Michael Frohlich, ex-@Ogilvy and @WeberShandwick exec, is expected to succeed him. 🔗 adweek.com/agencies/wpp-c…

audreygkemp's tweet card. Chris Wade, WPP’s longtime head of communications and corporate affairs, is leaving the holding company after 13 years.

Audrey Kemp@audreygkemp · Jul 2

#BREAKING in @ADWEEK: @LVMH is shifting part of its European media biz from @PublicisGroupe to @Havas. Publicis keeps the U.S., but Havas' Forward Media will expand its role in Europe. 🔗 adweek.com/agencies/lvmh-… #agencies #accounts #scoop

audreygkemp's tweet card. LVMH is shifting part of its European media account from Publicis to Havas, while maintaining its U.S. partnership with Publicis.

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Audrey Kemp@audreygkemp · Jul 1

#BREAKING in @ADWEEK: @UMWorldwide is restructuring after Andrea Suarez exits @InterpublicIPG Mediabrands following 16 years. Her departure comes amid cost cuts + IPG’s $13.5B merger with @Omnicom, greenlit by the @FTC last week. #agencies #leadership 🔗adweek.com/agencies/um-wo…

audreygkemp's tweet card. Suarez had served as global CEO of UM from mid-2023 until November 2024, when she quietly transitioned into the regional role as chair of IPG Mediabrands LATAM.

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Audrey Kemp@audreygkemp · Jul 1

My first #AdSpeak podcast episode is live! We unpack @ADWEEK’s report on holding company burnout—& talk to two people who left to build something different: @StudioOne's Ajaz Ahmed & Foul Mouth Creative's Rachel Carlson. 🎧 adweek.com/agencies/why-a… #agencies #workculture

audreygkemp's tweet card. Industry insiders shared their fears and concerns in an ADWEEK reader survey.

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Audrey Kemp@audreygkemp · Jun 27

#BREAKING in @ADWEEK: DM9’s Grand Prix win at Cannes Lions has been withdrawn after AI-generated content misled jurors. Two more entries also pulled. Cannes will now require AI disclosures & introduce new safeguards. adweek.com/agencies/canne… #agencies #advertising #canneslions #AI

audreygkemp's tweet card. Festival calls manipulated case film a 'breach of factual representation' as it withdraws multiple awards.

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Audrey Kemp@audreygkemp · Jun 27

#NEW in @ADWEEK: @LePub is investigating its @Cannes_Lions-winning New Balance x São Paulo FC campaign after allegations of misleading case data. New Balance says it never approved the submission. It’s the third Brazilian agency under scrutiny post-Cannes. adweek.com/agencies/lepub…

audreygkemp's tweet card. LePub is reviewing its festival submission after new concerns come to light.

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Audrey Kemp@audreygkemp · Jun 26

#NEW in @ADWEEK: DM9’s Icaro Doria has stepped down following the agency's @CannesLions scandal. The CCO exits one day after the agency admitted to manipulating footage with AI in a case study video. 🔗 adweek.com/agencies/dm9s-… #agencies #advertising #marketing

audreygkemp's tweet card. Icaro Doria has exited his role as chief creative officer of DM9, just days after the agency admitted to errors in a Cannes Lions Grand Prix-winning campaign that is now under investigation.

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