Arun C R

We are so back to back helping real estate( developer) clients tell their stories amazingly to buyers that we are hardly getting enough time to organize our own story to prospects and investors. Even if they do hear or see our work it’s a bandwidth issue to even talk to them

Was in Chennai today for a full day of workshops with multiple stakeholders at a leading builder client . All I can say for now is …..

2 builder project campaigns started 2 weeks ago for entirely different category niches in a tier 2 city . One of them our 2 year old client and other first project with us(2nd for them). Hero video for both campaigns hit 1mn views and overall campaign >2mn views. Just on YouTube

Balance is very important in life. If you think you are too dull and pessimistic on a day, follow @GauravGupta_RE and his posts on how Gurgaon real estate rising. If you are hyper optimistic and over exuberant,follow @VishalBhargava5 for his posts on Gurgaon real estate bubble 😀

Residential projects which have not planned a clear category positioning very easily become commodity(typical location and price rat race)and it becomes super hard to create inbound digital demand.Thats why even today so many top builders still do 60 or even 80 + % offline sales

Everything is important to a builder . Branding , engineering quality, reputation,customer NPS , timeliness etc.But the #1 quality of builders who have stood the test of time is mastering cash flow and ensuring it perennially reaches and smoothens the areas above on time

More and more builders need to go this route @AssetHomes_123 @Ashiana_Housing .Not just do it for gimmicks but weave it into the soul of everything the brand does. Projects with clear purpose & positioning lend themselves to great digital first campaigns with accurate targeting

2nd time we hit 5mn views for a post in Ananya’s channel.1 mn is a habit .2 mn is regular and 5mn is currently the bar. What is significant is the geographic range of these campaigns from Bgl, Mum and Chn seniors(prospects) to their NRI sons & daughters . youtu.be/Pi3fEa7bzJ8?si…

We have > a dozen videos with 1mn + views for this client.But 1.3mn on a 26 mt senior living docu ad is a crowning glory in our digital marketing journey. Something our builder prospects look at with awe whenever we showcase our work bit.ly/41VUZ0v

We have a great grip on most of the senior living work in India. Any builder doing interesting work on category specific projects at scale,outside of retirement? For eg. Antara- kids, Ridhira-Wellness. @VishalBhargava5 @GauravGupta_RE @DeepakVisva @PavanCherukuriK