Mike Swanson
@anyware
Technologist, immersive/spatial video enthusiast, iOS award-winning app developer, and former Microsoft employee of 12 years (among many other geeky things).
YouTube preview: youtu.be/dD-Ci_JvG-M After a week of handworks — we’ve wrapped the world’s first independent Immersive Film captured on the brand-new Blackmagic Design URSA Cine Immersive. The result is a 13-minute travel piece, mastered at 8K per eye, 90 fps HDR and packaged…
Hugh Hou and his $30K Blackmagic URSA Cine Immersive camera: youtube.com/watch?v=DuBnNh…
Andrew Gisch, co-founder of The Immersive Company, talking about the camera they’re releasing this year: youtube.com/watch?v=cR6oVp…
I had the incredible opportunity to work with MacGillivray Freeman Films, legends in IMAX filmmaking, to bring their stunning documentaries to Apple Vision Pro. From stereo video and spatial audio pipelines to color fidelity, performance, and streaming, we custom-built…
Many of my favorite IMAX movies now on Vision Pro. Outstanding!
Epic Earth is out now on Vision Pro. The detail and artistry in every frame is simply breathtaking. Huge respect to the team behind it.
Anthony Maës posted a great overview of spatial and immersive technical announcements from WWDC25 along with updates to his OpenImmersive 1.4 project: medium.com/@portemantho/w…
Nice job!
Announcing the Video Editor in Spatial Media Toolkit. Effortlessly create spatial videos or photo slideshows with music, all privately on-device. Seamlessly integrates with our powerful 2D-to-3D conversion for stunning spatial storytelling.
Big news for Vision Pro fans. The first third-party Apple Immersive film drops this September! It’s the world’s first, shot entirely with the new Blackmagic URSA Cine Immersive cameras, and it’s from CANAL+. I got a sneak peek, and it’s incredible. Mark your calendars.
Converted some of our existing immersive videos to be tagged with the new APMP and got them to run in our custom app using the built in player, pretty seamlessly. Tried a 360° video as well and all played nicely. #WWDC25
The Immersive Company (responsible for the impressive Prima app) is teasing us with a new immersive "creative tool." A camera, perhaps? Sign me up!
We couldn't keep it to ourselves any longer. The community deserves to know. 🚀A new immersive creative tool is coming Fall 2025. Built for all creators, all platforms. Live-enabled, and starting at $8,995. 📝 Sign up to be first to know: bit.ly/4kXsmYv…
A fantastic introduction to spatial and immersive formats by Dave Addey. Definitely worth your time: developer.apple.com/videos/play/ww…
Apple released some WWDC25 sessions on spatial and immersive video playback in visionOS. You can find them here: developer.apple.com/wwdc25/session…
Bono: Stories of Surrender (Immersive) is now available for Vision Pro and clocks in at a full 1h26m: tv.apple.com/us/movie/bono-…
I hope you enjoy my new post explaining how to use the open source x265 encoder and the NVIDIA Video Codec SDK to encode stereoscopic video with MV-HEVC. As always, it's a bit technical, but I hope you learn something useful in the process: blog.mikeswanson.com/mv-hevc-with-x…
Dean Zwikel just announced his Apple Immersive Video Creator (AIVC) tool for Windows 10/11. His free tool encodes stereoscopic video to MV-HEVC and includes the spatial metadata (vexu) necessary for playback on Apple Vision Pro. Great job, Dean! groups.google.com/g/aivc
The first-ever full-length immersive video, Bono: Stories of Surrender, arrives in one month on Apple TV+. I can’t wait to experience the difference between watching it in 2D and seeing it on Vision Pro.
Apple just released a new Immersive video episode in their Adventure series titled Hill Climb: tv.apple.com/us/episode/hil…
10 years ago today. My app, Halftone 2 (a custom build), running on the Apple Store demo units. So long ago!
Apple Immersive Video Utility quietly dropped on the App Store and inside visionOS — right in the middle of the madness that was NAB 2025. And somehow, we were lucky enough to be among one the very first creators to get hands-on review. We tested it using the new…
Breaking: Apple just released a new Apple Vision Pro and Mac app called “Apple Immersive Video Utility,” which makes it possible to stream your immersive content from your Mac to your Vision Pro in seconds. The future is bright for content creators.