André Ferraz

At the beginning of 2025, Incognia set an audacious target: 4× revenue growth. That’s no small feat for a company already earning eight figures. Plenty of smart people told me I was crazy. Five months in, we’ve already more than doubled revenue—proof that “crazy” can look a lot…

Fraud fighters often overestimate the power of network effects. Last year, we started selling our service in Asia, where we had no local network effect—no regional customers, minimal data. A local competitor used this as a selling point and won a few customers early on. But…

I rarely post about other vendors, but this iProov report is worth sharing. Time proves all, and I was once criticized for saying facial recognition alone can't protect online businesses. Now, this biometric player's report confirms it: facial recognition isn't enough. Fraud…

Your fraud prevention strategy must continuously evolve.

A data provider that suffered a major breach years ago, exposing millions of Americans, persistently pitches integrating its cybersecurity and fraud prevention solutions into Incognia. I won’t bother.

Fraud accompli: synthetic identities, injection attacks change security landscape Ease of access to tech for face swaps, deepfakes necessitates layered IDV #biometrics #deepfakes biometricupdate.com/202502/fraud-a…

Simplicity is key! Many fraud prevention solutions add ineffective behavioral biometric signals that are just noise: keystroke analysis, mouse movements, etc. These only add complexity and deliver weak results. At Incognia, we focus on analyzing the device and its location to…

The US government should do what the Indian government did and move 100% of government payouts to FedNow. This will move the government systems light years forward, teach everyone in America a new user behavior, and let the US economy catch up with rivals.

I’ve been working in the fraud industry for some time, and one of the most striking things I learned was that most fraudsters are bold enough to protest and complain when they are caught, even in person, showing their faces.

Incognia helps businesses verify their customers' identities while preserving their privacy. Here's how:

Adapting your security controls to stay ahead of fraudsters is essential

App cloners are on the rise, allowing fraudsters to scale up their operations:

Massive fires in highly populated areas are preventable It is policy decisions that allow them to happen California continues to put citizens lives & property at risk for no good reason Historical strategies include *Controlled burns *Removal of fallen wood *Clearing dense…

One of the key reasons why digital platforms are not able to keep fraudsters, scammers and other bad actors out: Ban-evasion Here's a 1-minute video about the vicious cycle of ban evasion: