Amanda Natividad
@amandanat
Tweets on marketing & creating. VP Marketing @sparktoro. Co-host @memeteampod. Prev. @growthmachine__ and @fitbit. Former test kitchen cook @latimesfood.
When I talk about zero-click marketing, I often say you need to build algorithmic capital and spend it wisely. Here's what I mean... You don’t get reach on social media because you deserve it. You get it because you’ve earned it. - Every zero-click post (the kind with…
It’s more important than ever to have a PR and earned media strategy. - Your PR team is responsible for ~96% of the links cited by AI. - Most mentioned news outlets are Reuters, FT, Time, Axios, Forbes, AP - A podcast published on YouTube is likelier to influence Google
Buyer personas aren’t helpful. Your audience is more than a database of demographics. What you really need is a set of audience personas — to understand your buyers, the people who influence them, and where they’re hanging out online. And that’s what Ozzy Osbourne taught me…
Zero-Click Marketing Isn’t a Tactic. It’s a Strategy for a Referral-Hostile World. @amandanat's latest post is exactly on the money: sparktoro.com/blog/the-case-…
The higher up you go in corporate life, the bigger the stakes are. Not just for your work, but your personal decisions too. If you’re the CEO or Chief People Officer, and you’re having an affair with each other while married to other people... yeah. You’re probably gonna lose…
7yo: When are you gonna be dead? Me: 😧 7yo: Like how many birthdays do you have left? One? Two, three? Me: …maybe like 50. 7yo: Yay!!! You’re not dead!
She had two knee joints. And 50,000 likes. The AI-generated influencer at Wimbledon wasn’t real — but the virality was. Meanwhile, Zohran Mamdani walks through NYC, gets mobbed by fans who say “I voted for you,” and turns it into a campaign video that inspires even more real…
I can't believe Chris Martin got everyone to check LinkedIn today
Everyone’s a critical thinker when it comes to AI but somehow that energy disappears when your friends post “news” on their Instagram Stories.
Zohran Mamdani is a walking case study in marketing. His campaign is doing what most marketers and politicians only talk about: ✅ Platform-native video (in multiple languages, with accents!) ✅ 60-minute content turnaround from live event to feed ✅ IRL volunteer energy…
Meanwhile, I love using @sparktoro and they have a feature, similar approach, pure content creation prompt.
“They’re nuisances that only shallow people care about.” 🔥 Sure we’re talking about Dyson in the podcast but a clear parallel was the negative reactions to Hailey Bieber’s $1B Rhode sale. Haircare and makeup are not taken seriously enough for the amount of money they bring in.
We treat women’s routines as niche. But when half the world needs a better way to get out the door every morning, is that really a niche — or is it the biggest underserved category in tech? I'm on working on the next edition of my newsletter. It hits inboxes tomorrow…
We treat women’s routines as niche. But when half the world needs a better way to get out the door every morning, is that really a niche — or is it the biggest underserved category in tech? I'm on working on the next edition of my newsletter. It hits inboxes tomorrow…
Are AI overviews and ChatGPT sending more traffic? Probably not, but there is definitely an uptick in the cold outreach that promises they can track all of it.
Tom Cruise is a brilliant marketer—of movies, yes, but also his image—and it's all based on the fact that he *authentically* loves movies We see it in his COVID rant, in performing his own stunts, in talking to AMC employees, and supporting his new bestie, Glen Powell
Me at Magic Castle: Completely unable to take a decent photo, screaming like Lucille Bluth every 10 minutes.
