Alex Irvin
@alexirvin
Founder & CMO, @eCosmetics | Seasoned B2C & B2B Marketing Executive | Leader in Business Transformation & Growth | Building the Future of Ecommerce
First leadership role? College computer lab manager, 1999. 🖨️ Fixed printers. 🧠 Fixed confidence. 🧯Put out fires. (Mostly figurative) People walked in stressed about Word docs. They left feeling like tech geniuses. That’s when I learned: Leadership is just helping people…
📉📈 FRI-YAY DATA VIBES Some people wrap up their week with happy hour. We wrap ours up with dashboards. Because nothing says weekend-ready like: ➡️ “Why did email click-throughs spike at 3:17am?” ➡️ “Who bought 14 lipsticks in one order?” ➡️ “Why did that campaign work when…
High email open and click rates critical, and converion rate is king. One of the most underlooked metrics (and my personal favorite) that boils it all into one is revenue per email sent. It's a great shortcut to evaluate the list, offer, creative all at once. Valuable for a busy…
We have the biggest trade deficit with a rabbit in American history, folks. The Easter Bunny . . . he gives you eggs, then he takes our jobs. It’s a bad deal. We're looking into tariffs on marshmallow imports. Many people tell me licorice is better, so we're looking into…
This is not a drill. It's could enough in South Florida that I put on actual shoes today. Speaking of shoes, did you know eCosmetics carries a wide variety of Men's Footwear? 😎 ecosmetics.com/product/black-…
Thank you @OrangeBowl for the excellent seats and in-game stat updates 10/10 staff, venue, and games 🫡 🏀 ❤️
Two tickets to FAU vs Texas State basketball at 2pm. LMK a good email I'll ship. Upper level 4th row 🤷♂️ Must root for @FAUMBB to qualify. CC to bless a lucky owls fan RT for reach go 🦉 : @Burdman138 @TheFightingOwls @FAU_Owls_Nest @Owls247
Just thinking about all the money I used to spend with Stubhub that is now going to Seatgeek (better service and product). What a market share grab they must be making right now.
Democrats should take time to reflect on their policies and perspectives, and at the very least, make an effort to understand why voters chose Trump (or why some may have cast protest votes against them). The Republican success in winning the popular vote, the electoral college,…
Beyond efficiency: Why empathy wins in the age of AI customer service linkedin.com/feed/update/ur…
LITERALLY our value proposition restated by a happy customer. This makes me swell with pride. Does what your business offers align with what your customers want? #ecommerce
Rocky couple of days in the US markets. Consider deploying some dry powder in your favorite names on sale.
This trend is not a good omen for the economy. Companies and investors should be mindful of their cash flow to ride out what will be coming over the next 18 months. (h/t @sffed)
Congratulations to Matthew Tkachuk and the Florida Panthers on winning the 2024 Stanley Cup !!!! #timetohunt
