Abbi Perets 🎗️

Most business problems are personal problems in disguise. You think it's your pricing. Or your niche. Or your inability to focus for more than 12 seconds. But then you sit down and ask: What do I value? What keeps happening? And are those two things quietly at war? Here's a…

Just gonna leave this right here. This is what I’m dropping in the email going to my list tomorrow. GET ON THAT LIST.

The work @imshin does is absolutely incredible.

I've been paying attention lately to the way I feel about email and messages that land in my inbox. One person recently sent me a connection request and pointed out a small but actually important typo I had. And when I thanked her, she didn't follow up with a pitch. This person…

Me, listening to myself on the HeyCreator Show with @mattragland: Wow, I am really funny and smart! Don’t believe me? Listen for yourself! open.spotify.com/episode/7kmGA8…

Both my daughters are graduating today from Bar Ilan University— one with a BA and one with an MA. This graduation ceremony is the saddest thing ever, because we are so very aware of our hostages, our murdered students, the soldiers who have fallen, and those who are injured. I…

Who is using the new @PerplexityComet browser? I've been running it for a few days now. So far, it's really close to being helpful, but not quite there yet. Like, "I can't download those things for you unless you go and log into the site. Oh, actually, even when you do that, I…

25 minutes ago, I said I wanted to watch severance. My husband is still trying to get the tv and the big screen and the receiver and the something else to talk to each other. Next time I’m just gonna watch on my phone.

Me, to the person I am rescheduling a call with: I’m so sorry, I need to reschedule because my daughters are graduating and the original ceremony was canceled because of the war with Iran, and they finally gave us the new date. Person: 👍🏻 Hi, I’m Abbi, and I’m socially awkward.…

Turns out that if you want your downstairs to be clean and organized all the time, all you need is to have your kids move out, get a robot vacuum/mop thing and also be okay with sticking all your crap in the guest room.

I do some Zoom calls with my client's clients, so I can't just decide to bail when they are more than 2 minutes late, and seriously I hate people who are late.

Literally, the worst way I can think of to ask for a referral is to go to someone and say, "Hey, can I get a referral from you?" Why is this so bad? Let me count the ways. It’s all about you. It puts the burden on THEM. It’s vague. It feels like homework. There’s no context.…

“Is it HARD, or does it HURT?” My physical therapist had me try a new shoulder exercise today using resistance belts, and we had to find the right amount of tension. (Before you ask how I hurt my shoulder, let me be clear: I did it by turning 49.) For my entire life, I've…

1. Why are they so obsessed with us? 2. Why is this news? The head of state of a country made a decision in the interest of national security. So what? I’ve been profoundly disappointed by Bibi ever since the Wye Plantation Agreement, which I thought was an absolute betrayal.…

At the doctor's office today for my shoulder, the doctor told me to put my arms out to the sides, whereupon I of course slammed my hand into the paper towel dispenser. Doc: OH MY GOD ARE YOU OKAY? Me: Yeah, I'm fine. Exam continues. I explain that my shoulder REALLLLLLLY…

Um. Here’s an example of how not to do email marketing. 1. I haven’t used Rev in YEARS. I’m actually astounded that they’re still in business. 2. I haven’t heard from Rev in years. 3. Are they really not segmenting their list? Can they really not identify active users????…

“I’m not pitching anything" is a lie and we all know it. Bffr right now (did I say that right?) That call is for YOUR benefit. Either you’re doing market research, or you want the person to hear what you’re doing and hire you, or you want the person to refer you people who…

Abbi, how old and uncool are you? This old and uncool.

So I posted about goals the other day and someone asked if goals have to be numbers and if they have to be clear, so I wrote a whole email about that (going out in a few hours), and I'll also say here: No, goals don't have to be numbers. Yes, they do have to be clear. Because…

I want my clients to make money. That's the goal. So when I start coaching a new client, we map out financial goals. Within this time frame, you should be earning this much. Three times in the past two weeks, I've had conversations with clients where they say, "Hey, we said…

“We’re an important company. Our posts have to be serious.” Meanwhile… If fear and laziness are the driving forces behind your content strategy, and you’re hiding that behind “corporate” posts, you might as well not bother having a content strategy.