Savannah | UGC | SMM & Creative Strategy

Morning sunshines! Had a slow morning with breathwork, meditation & now Pilates to pour into my cup before getting into work! Starting the day with a routine that FEELS good has changed my days, weeks and months in the best way possible! #ugccreator #ugccommunity

If your content isn’t working: Don’t ask “how often should we post?” Ask: → “Are we saying the right things?” → “To the right people?” → “At the right time?” Strategy comes first, always! #socialstrategy #ugcforbrands

“My content finally feels like me.” That’s the goal! We’re not just building content, we’re building trust. #ugcgenz #ugccreator #brandstrategy

Your content isn’t tired, your strategy is! Lack of ideas = lack of structure Burnout is ultimately a planning problem. Build a better system & better performance will come! #contentstrategy #ugcgenz

Happiest Friday friends! 🌸 Had the most beautiful catch up with @vivifyugc this morning - now time for a full on content planning day before going for a sauna sesh & cold plunge tonight What’s on your list for today?? #ugccommunity #ugcgenz

Didn’t sign a new client this week, didn’t “blow up”, I didn’t even post as much as I planned! But I: → Sharpened my strategy → Delivered client wins → Protected my energy That’s growth too, all growth should be celebrated! #buildinginpublic #balancedbusiness #ugcstrategy

UGC that converts doesn’t happen by accident. → You need clear direction. → You need messaging strategy. → You need to guide creators not just hire them. That’s the whole job! #ugcstrategy #creativebriefs #socialmediastrategy

You’re not out of ideas; you’re out of insight! Big difference. You don’t need to create more, you need to create better & more aligned! #ugcmarketing #creativestrategy #ugcgenz

Being “fully available” all the time? Is NOT the flex you might think it is. Boundaries = better client work and a better business! #ugccanada #ugcgenz

The video with the lowest likes… had the highest conversions. Because it wasn’t trying to go viral. It was speaking directly to buyer beliefs. #ugctesting #adresults #creativestrategy

Trying new things ✨ I forgot my camera tripod downstairs but filmed some fun horizontal shots anyway and LOVE how they turned out! Breaking the pattern of constant vertical shots gains attention as a simple audience disrupter! #ugccreator #ugcgenz #ugcusa

Brand collaboration meets self care 🤝✨ This concept performed exceptionally well & here’s why: - matching a more luxury aesthetic throughout the video - eye catching dual screen hook - immediate intrigue (how could you like showers more??) I love taking the time to match…

Spent my morning batching content for socials & planning my shotlist for tomorrow! Going to be filming for a mushroom coffee brand I’ve been a fan of for years! ☕️🍄⚡️ #ugccreator #ugcgenz

Posting isn’t the hard part! It’s having structure that makes content sustainable & strategic for growth. Build a system not a guessing game! #ugccreator #ugcgenz #ugcstrategy

One of my favourite products & concepts! With so many haircare products out there, it’s important to show WHY the product is better than others! USPs weaved naturally into the concept & showing the transformation, always gets the job done! Brands, let’s work!…

I was ruining my creativity. Creating for brands yet creating nothing for myself to express and enjoy; scared my creativity away. It didn't want to just be "put to work" it wanted to play. Working on passion projects, creating more than consuming, viewing life and the world…

Spent the best weekend at my family's trailer - no cell phone reception with a ton of time in nature & sunshine to recharge mentally and creatively! The best ideas and moments come in stillness

If your strategy ends when you hit “post” it’s not a strategy! That’s a to do list. Good strategy adapts, it moves with your audience AND your goals. #ugcstrategy #socialmediamarketing #ugcgenz

"Boundaries make you hard to work with" Nope! Clear communication = trust Respectful timelines = better results Structure = freedom #ugccanada #socialmediamanagement #ugccreator

I don’t just post client wins. I break down what made them work. There’s a difference between a creator that creates, and a creator that knows the strategies behind what works! #creativepartner #ugcstrategy #marketingthoughts