Kaushal

4 years ago, I began my online brand from this college library. Since then I have done : • $2M + in revenue • 120k+ orders shipped • Rated 4.9 stars on Google If I plan to start all again from 0, here are 7 things I would do it differently : (Point 5 is crucial)

I see Indian brands with great offers are winning the game. Offers like Buy any 3 @ Rs.999 Buy any 5 @ Rs.1499 I came know about this after I was having a conversation with my team mate where she was just looking to restock her shampoo but end up shopping from a new brand…

We personally started creating new campaigns targeting a specific region and make ads around it. So far it’s working pretty solid. Pro tip - call out the region directly in your creatives. Example - “Bengaluru boys needs to know about this” as a hook

It was great meeting Vanshi! Her story of how she scaled her brand through quick commerce is truly commendable. If you’re planning to launch your brand on Blinkit or Zepto, you should definitely pick Vanshi’s brain!

I don't watch a lot of movies, but this one went beyond my expectations. It truly makes you believe that, if you have a true faith in god, he can move mountains for you Best animated movie I have ever watched! #MahavatarNarsimha

I think only a few founders know this But you can create a ‘linked FD’ inside your company's current account and still use that fund anytime without any breakage process and get 6.6% of interest on it. banks will always try to hide this...

Everytime I plan to hire a new employee for packaging, sales goes down makes me rethink my decision🥲

I realised, if you want to scale..never look profits in percentage, always chase profit in numbers. Your goal shouldn’t be “I want 20% profit margin” It should be “I want ₹10,000 profit per day.”

Highly recommend doing this. Build a simple calculator on sheet that shows your profit so you can predict, if you increase your ad spend from tomorrow & meta still throws you with decent orders, will it be actually worth it or if you’re just burning cash.

I was just playing around with the commission calculator on Blinkit seller hub and realised why they might be ok for not making any money from customers. We as a brand are already paying enough 😅

I realised how badly we founders moods are connected with the sales figure. If a particular day is good, we have a happy smile on our face and the day things doesn’t work around we all act like a depressed person. Worst part, I have meet people doing 1CR/month profitably…

I use “Google Tasksboard” to maintain my to-do-list It’s simple and does the job.. Which app you personally use for to-do list?

5 YouTube channels I watch to learn Meta ads - 1) Dara Denney 2) Sam Piliero 3) Rohan Sapra 4) Ben heath 5) Nick Theriot and yes, they’re listed in the exact order of my favourites!

If you are looking to add videos on to your website without paying much, then this app is great. Their free plan allows you to add upto 10 videos with unlimited views wherein other apps charges a good amount.

sometimes, going viral doesn’t mean sales

a customer didn’t receive her prepaid parcel although it shows delivered on tracking page. It seems like delivery boy handed the parcel to someone else So instead of getting angry, she replied, “no worries, I will buy again”😶🫡

Last month while I was just randomly scrolling over one of our payment gateway settlement history I found an unknown charge of Rs.5899 which was mentioned as an AMC charge for their premium support (which I never opted for) and charges was deducted within one of my settlement…

I know it may sound too common but always have a to-do-list for the day. It helps not only to complete your tasks but also helps to prevent your mind go mad during a bad sales day… It keeps you calm and gives you faith that things will workout soon for you.

Last week, we launched our new - “cleansing oil” and all the product images were made in ChatGPT.

I realised - you don’t always need to launch an extra-ordinary product to build a great business You can still launch a product which is already in the market but with better marketing you can steal the spotlight “The way you market the product” can also be your…