Sampo
@___sampo___
The strategist behind your favorite strategists.
Every tweet is a test. Every insight is earned. I build creative engines for my companies and others. Expect irony, clarity, and coffee. This feed = AI, aesthetics, and the art of not burning out (or giving a f*ck!)




Generative AI without data hygiene is like cooking in the dark. Most of my AI-newbies clients just feel like dropping 1GB of data without even checking in what's in it 😂
Reading case studies from MIT course uc0u8594 every successful GenAI app starts niche, then broadens scope.
Design Is a Business Act, a Very Effective One Here I share a bit of what have gotten us, as a design studio, trust as board members over just our moodboards. I suggest other studios follow this same way of being. el-fin.com/blog/design-is…

3 checks I run before calling a task 'done': → Am I proud of it? → Is it view-ready → Did I received some external feedback
theo von and sam altman will go for my favorite podcast of july youtu.be/aYn8VKW6vXA
so, @_Fidelhuezo_ spent two hours tweaking 3D renders for a big urban-design firm, becuase "the texture was not quite right" and now we're booked for the next months on city project renders. visuals buy attention; clarity converts.
The simplest KPI: number of decisions we reverse per week. Reversals measure agility, not failure. one step back, two steps forward.
Yes, I'm one of those people with mantras and phrases that I make into my brain everytime I see them. This is the current wallpaper on the iMac. Helps me stay centered.

popmart’s opening in Berlin. I think we can price-in recession now.


I like that @el___fin's blog stats spike whenever I mention design prompts. I should start telling our failures, that will for sure drive clicks haha
Today's win: got the a payment through after three calls and two currency conversions.
3 debugging steps for creative block: 1. Open rough notes 2. Go take a Walk 3. Write 50 thoughts 4. Go take a Walk 5. Go take a fucking Walk
AI Prompt Optimization: Structure Beats Style Here are some thoughts and exploration about the 4D method of Prompt Engineering (found it here on X) we've been playing around with, this flow helped us surface blind spots and repeat wins. Bonus custom gpt to try the method at…

4 signals a client really trusts you: 1. Shares messy drafts 2. Asks for second-order effects, or gives you more problems to solve 3. Debates price openly (Or asks to pay more!) 4. Gives calendar access
4 ways to test a tagline: 1. Silent read aloud 2. Swap into hero banner 3. Translate or Swap structure 4. Ask: would competitor claim it?
MIT's Generative AI course feels like a high-def mirror: progress is exciting, but there's so much more happening behind the screens.