Yous

Perceived value you bring to the table is heavily influenced by who is on the other end of the table If a biz already has a solution they’re happy with, it’s much harder to sell to them vs a hurting biz without a solution If someone has a popping social life, career, side…

Majority of people with homes over $2M are employed. Usually in finance, law, tech, medicine The average business owner makes $70k a year Biz ownership is not a silver bullet to millions of dollars & employment is not $50k a year emailing in a cubicle as Twitter rhetoric makes…

The social media experience shifts upon realizing many people giving ‘advice’ are not earnestly contributing to a body of knowledge They’re attempting to signal superiority or attempting to validate a idea via consensus (likes) Audience is aura liquidity/crash test dummies

The male pipe dream is way more delusional than women’s Guys on here cry women have fun in their 20’s and expect a husband at the end of it That’s WAY higher probability than guys blowing their 20s dabbling in fake online biz and expecting to be a millionaire at the end of it

‘Procrastination’ is more of a incongruent positioning issue Project based work vs task based work Made up timelines vs real deadlines “I’ll write a blog this week” = made up timeline 2PM in home sales appointment = real deadline Project based work = creating a landing page…

Guys saying “sell to rich people” more so mean “don’t sell to broke people” The highest end of a market requires custom solutions & more resources to fulfill. Can easily cross into diminishing returns Sweet spot is the upper middle point. Still in the realm of what can be a…

We’re in a era where a single individual can produce 2-10x the output of the roles expected baseline Yet may only get a 10-30% increase in pay for it This seems to force people into biz ownership or job stacking Highly fixed compensation seems antiquated. No matter how hard…

Problem with role models is it’s heavily over indexed for high visibility roles in the spotlight Way too many people trying to a founder, streamer, personal brand, etc No clue how incredible some lifestyles are for more behind the scenes guys you’ll never hear about

Higher difficulty gets mistaken as requiring higher skill I see sales guys say “it’s so hard selling to my type of prospects. takes elite skill” Maybe it does. Or maybe it just sucks more Digging ditches sucks more than installing water heaters. Doesn’t make it more skilled

Vision boards never have & never will work. “Belief” is also misunderstood What actually works is resonating with a lifestyle & running with it. The aesthetics of it, the beliefs, the values Making nutrition fun, a flex, a aesthetic, a ideology made more people fit than a…

In nearly every organization top performers break most of the rules The rules are necessary parameters creating a box for middle of the pack to operate in & avoid blunders For the middle of the pack, the rules hold them together, for top performers the rules hold them back The…

Current era favors the multi-dimensional Advice merchants try to sell silver bullet one dimensional platitudes. Pre-programmed absolutes = NPC If there was a winning formula, it's no formula. Adaptability based on the situation & context of the micro moment & macro season

Lot of guys on here trying to play the provocative angle are nowhere near elite enough to pull it off It’s why they compare themselves to regular people not even playing the same game They’d be unimpressive if they compared themselves to titans in the same arena Bro will be…

The discipline & goals stuff sounds great on paper, but it's not how achievement works at all It gets attributed most often because it's conscious & controllable, easy to understand. But what really moves the needle at max potency is unconscious & somewhat uncontrollable…

Just do what you love vs discipline arguments miss because the underlying premise is trying to conclude a silver bullet Those are just 2 eggs in a larger basket of variables influencing behavior It’s not “this or that” it’s a bit of both and a bunch of other stuff

The gap between good & great primarily consists of things out of our control Greatness would not be impressive, rare and special if anyone could do it Anyone can replicate & guarantee good outcomes. But great outcomes require variables larger than conscious will

The 2 common cohesive storylines in successful biz: 1 Worked in industry, learned the game, hit ceiling, then took next step of doing it for themself 2 Frustrated consumer who took it upon themselves to solve a problem they were facing, then shared it with others

Never having sales issues & primarily having operational issues usually = legit business. Well positioned, in-demand, real value & market fit Pretty much all "online biz" discussion is just sales & marketing. Problem is much bigger than a sales issue. Weak value prop fake biz

Utilitarian grindset shtick on it's last legs. Was a 2010's thing Putting in work is basic table stakes for functional moderately ambitious people. Was never meant to be an overt personality gimmick We're entering a more multi-dimensional era. More robust, fun & dynamic

Scale often evaporates asymmetry & quality The best subcontractors are not the massive brands. It's the guy with 10 years xp who just branched off on his own & is hungry to impress & build his biz Best content creators are never the biggest Most asymmetric career opportunities…