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As #CannesLions2025 looked toward the future of creativity, one thing was clear. YouTube isn’t just shaping entertainment — it’s defining it. ✨ Our latest Culture & Trends report celebrating 20 years of YouTube has landed. ✨ Read more → goo.gle/46qySTz #YouTubeCannes

.@S10Bird saw a tipping point in women’s sports fandoms. She and @MythicalChef Josh Scherer dove into this dynamic shift during the “Last Meals” live podcast at the #GoogleBeach.

Should athletes be trained in personal branding? @MythicalChef Josh Scherer from Mythical Kitchen & Megan Rapinoe discussed athlete branding evolution during the "Last Meals" live podcast at #GoogleBeach. Don’t miss their conversation ⬇️ #YouTubeCannes #CannesLions2025

20 years of YouTube, 20 years of shaping culture! 🎶🎤 Complex and YouTube’s Tuma Basa ranked the Top 20 Hip-Hop Music Videos on YouTube. Celebrate two decades of iconic music moments that started right here. See the full list: complex.com/music/a/eric-s…

A new @Kantar_NA meta-analysis proves YouTube Sponsorships are 2.7x more effective at boosting brand favorability vs. competitors! Own the moments that matter most and build deep association with influential creators and popular content— only on YouTube. goo.gle/415soGh

📣 Streaming viewership (46%) continues to surpass broadcast and cable combined (41.9%). #YouTube leads the charge, with 12.8% of total TV and streaming viewership AND is the #1 most-watched media distributor overall. @nielsen ➡️ goo.gle/4lMEuws

Fans today expect to turn on the TV and find everything in one place. YouTube is THE destination for fans ⚡️

YouTube is where culture happens. From searching and discovering content to watching the creators who bring moments to life — bring your brand into every part of these unique experiences with YouTube Sponsorships.

The scale is undeniable. 1 billion people watch podcasts on YouTube every month. Comment with your favorite podcaster on YouTube 👇

YouTube = a second home for creators 🏡 Hear from creators on why they choose to connect with fans on YouTube👇

🎉 We're proud to support 3 groundbreaking #YouTube creator-led series for #Emmys: 🏆@seanseaevans’ “Hot Ones” 🏆@MichelleKhare’s “Challenge Accepted” 🏆@mythical’s “Good Mythical Morning”

Elevate your advertising on YouTube with insights from #CannesLions2025 👇 Our data scientists analyzed 4,700 high-performing ads, powered by Gemini 2.0, to reveal key strategies that drive success. Explore what defined the most effective campaigns: goo.gle/4lLP7iM

YouTube makes the headlines! 📰 On the heels of #CannesLions2025, publications like @Vulture, @Digiday, @Forbes, @THR, and @Adweek reflect on YouTube’s impact on the entertainment industry, thus far and looking ahead ✨

For the first time ever, streaming viewership (44.8%) surpassed broadcast and cable combined (44.2%). #YouTube continues to lead the charge, with 12.5% of total TV and streaming viewership AND the #1 most-watched media distributor overall. @Nielsen ➡️ goo.gle/4kV9VEl

The ultimate team: Creator partnerships 🤝 Google AI Hear from agency leaders on how YouTube brings unparalleled ROI for brands 👇

“The traditional marketing linear funnel… has collapsed.” — Anne Marie Nelson-Bogle, VP of YouTube Ads Marketing. Last week at #CannesLions2025, she sat down with @BCG to share insights on the evolution of streaming. Hit play for the highlights ▶️ #YouTubeCannes #GoogleBeach

What makes sports the ultimate storytelling framework? @samirchaudry from @ColinandSamir & Chef Josh Scherer from Mythical Kitchen told us why during the “Last Meals” live podcast at #CannesLions2025. 🥊 Here’s a sneak peek ↓ #YouTubeCannes #GoogleBeach

That’s a wrap on #CannesLions2025 🎬 This year’s festival of creativity brought fresh insights on the future of creativity shaped by creators, AI tools, & the next 20 years of YouTube. See the highlights featuring YouTube CEO @nealmohan & Rick Astley👇 #YouTubeCannes #GoogleBeach

What happens in culture happens on YouTube 🌎 Hear industry leaders discuss how YouTube cultivates content across formats, allowing creators to shape trends and build community. 👇

The #CannesLions2025 panels hosted by @Influential_Co & @PublicisGroupe brought together industry leaders including YouTube creators like @ameliadimz to discuss the future of video and creation on YouTube 👇 #YouTubeCannes #GoogleBeach