Tyler Mullins
@Tyler_omni
founder @omni_agency $75M+ raised for our web3 clients. part-time investor. articulate degen.
I keep getting asked by founders, "when should I approach a launchpad with my token?" my response:
9 in 10 wealthy investors plan to increase crypto exposure in 2025. But they haven’t aped in yet. This report reveals what they’re waiting for (and what this means for you): 🧵
my web3 research stack (that I actually use) on-chain research: @Dune - custom dashboards for wallet tracking @Protokols_io @Cookie3_com @KaitoAI - KOL performance/smart follower quality score @dexscreener @CoinMarketCap - realtime token tracking market intelligence:…
ive been working with @VicLaranja since his early days on tiktok now he’s the biggest crypto political voice out there he’s proof that consistency + vision = success you’ve earned it brother
Sydney Sweeney can get men to go out and buy shitty jeans. this is what social arbitrage looks like.
100% risk on means needing to sell my BTC to buy coffee we need more crypto remittance adoption GM
its HARD to find GOOD web3 talent. this year i’ll spend $1M on employee salaries. my advice on hiring: • don’t rush a hire. • get the right people on the bus, then build around them • build the right incentive structure. positive-sum game baby • prioritize recent &…
Huge S/O to two core members of the @omni_agency team, Niki and Sahil, on hitting their 2 and 4-year anniversaries with us 🎉 ❤️ In an industry where teams change overnight, their dedication and growth to what we're building at OMNI has been incredible to witness Excited for…
always a good time with @NattiCrypto! been having a blast attending more IRL web3 coworking events. already made some great connections and honestly, the vibes are just nice
recent experience > extensive experience in crypto someone with 6 months of current web3 work beats 5 years of outdated tactics the space moves too fast for traditional hiring rules
overcomplicate your marketing strategy OR put some elbow grease behind the more 'mundane' tactics? the latter always gets better results
Strong launches are not built on hype They are built on – unsexy prep work – narrative consistency – founder visibility – platform presence (kaito, reddit, X) Shiny tokens are literally made in the shadows
you're probably doing KOL marketing completely wrong here are 9 tips i learned after spending $1.5m on influencer campaigns with @omni_agency: 1/ match KOLs to your sector dont promote your rwa project with a defi influencer or use a gaming kol to shill your ai tool it wont…
token launches fail when teams operate in silos web3 success = perfect synergy between ALL teams. no weak links allowed
people think hiring for web3 marketing means: - find someone with 10+ years experience - massive portfolio of past campaigns - battle-tested industry veteran what it actually means: - recent experience in the LAST 6 months - knows which influencers still have impact -…