The Toy Book
@ToyBook
On the pulse of play since 1984. We've got the latest on all the breaking toy, game, and kids' entertainment news. #pulseofplay
Q2 earnings season rolls on with the latest numbers from @Mattel. Stay on the #pulseofplay with all the details ➡️ toybook.com/mattel-q2-2025… #Toys #ToyIndustry #ToyNews #ToyCommunity #Licensing #Entertainment #Retail
The Switch 2 has smashed sales records for Nintendo as reported by Circana. The console debuted as the best-selling video game hardware device in U.S. history, selling 1.6 million units during its first launch month. #pulseofplay bit.ly/40utds3
💵 @Hasbro's Q2 packs a punch — with a record-setting Magic: The Gathering release driving growth in gaming, even as toy sales soften. The Final Fantasy set leads the charge in a pivotal quarter. Stay on the #pulseofplay with full details ➡️ toybook.com/hasbro-q2-2025…
Contributing to the fandom-onium, @Hasbro will bring fandom-fueled panels, exclusives, and more to SDCC. #pulseofplay toybook.com/hasbro-sdcc-20…
Skills check! Tabletop Vacations, @Hasbro, and @Wizards are rolling out a new seminar to help Dungeon Masters level up their game. #pulseofplay bit.ly/4lAL7BJ
Video game enthusiasts can explore new worlds with the latest video games from @Nintendo. #pulseofplay toybook.com/nintendo-world…
With a collaboration between @Hasbro and @collectsideshow, SDCC guests can grab exclusive merch featuring G.I. Joe's Cold Slither. #pulseofplay toybook.com/hasbro-sidesho…
Jump into the world of @Wizards_DnD with an all-new starter set, @Wizards' largest to date! #pulseofplay bit.ly/3TJKWrO
Earth’s mightiest heroes are going mini! Just Play is expanding its Disney Doorables universe with its first @Marvel line, complete with two action-packed collectible sets. #pulseofplay bit.ly/40SuKIn
Something *wicked* this way comes! With @wickedmovie hitting theaters this fall, @Mattel is launching a collection that brings the magic of the movie home. #pulseofplay bit.ly/4nTBBeF
Moose Toys acquires Bananagrams. #pulseofplay toybook.com/moose-toys-ban…
Cloudheads is the newest plush line from TeeTurtle. The new plush has oversized heads and small, weighted bodies. #pulseofplay toybook.com/teeturtle-clou…
Global lifestyle brand Miniso opened the doors to two new international locations in June. #pulseofplay toybook.com/miniso-south-k…
In anticipation of the June 5, 2026 theatrical release of Masters of the Universe, Mattel is set to re-release the iconic Fright Zone Playset. #pulseofplay toybook.com/mattel-motu-fr…
The LEGO Icons Transformers line from @LEGO_Group expands with new Soundwave model. #pulseofplay toybook.com/the-lego-group…
The video game industry experiences new ranks for best-selling titles and revenue shifts according to @WeAreCircana. #pulseopfplay toybook.com/circana-may-vi…
A new era of Bubblegum Stuff is now here. #pulseofplay toybook.com/bubblegum-stuf…
A special collab between Toikido and jmancurly has been announced following the creator's VidCon appearance. The partnership will launch a global merchandise campaign inspired by jmancurly's universe. #pulseofplay toybook.com/toikido-jmancu…
Beloved German brand Steffen Spiele joins the U.S. toy industry with @Helvetiq and @Asmodee_USA partnership. #pulseofplay toybook.com/helvetiq-asmod…
The Barbie Fashionistas line from @Mattel welcomes the first-ever Barbie with type 1 diabetes. #pulseofplay toybook.com/mattel-type-1-…