Tommi Innocenti
@Tommaso_BookPub
CEO of http://xpublish.io | 🌏1M+ copies sold as a publisher | I help others do the same in Hybrid-Publishing 📚
I’ve sold over 1 million book copies by the age of 30. No writing. No audience. No design. Now I help total beginners & authors scale to $100K+ exits without lifting a finger (here is how): 🧵


Most people think self-publishing = cheap books & bad design. Not if you do it right. Hire pro designers. Use ghostwriters. Treat your book like a startup. That’s how I built a 6-figure income with just a laptop.
This book was banned 400 years after Jesus was born: The Book of Jubilees Angels dictated it. Prophets recorded it. Then the Church deleted it. Here’s the forbidden text they buried for centuries: 🧵
Self-publishing isn’t a hobby. It’s a business. • 90% profit margins • Global reach • Exit potential (25× monthly rev) Most people build books. We build assets.
People think the money’s in book sales. It’s not. The real play: $17 front end → $97 upsell → $497 course → $5K backend offer. This is publishing in 2025.
Your book cover is your first and best marketing tool. Hire a professional designer who understands your genre and target audience. Bad covers kill sales faster than poor writing. Invest here or lose potential readers immediately.
Why I skipped traditional publishing: • They take 85% of your royalties • You wait 12+ months to launch • They own your rights I wanted speed, control, and passive income. So I built my own publishing machine.