The Trade Desk
@TheTradeDesk
We’re here to help brands drive growth. And we do that by unleashing the full potential of your data-driven advertising. Read our story: https://bit.ly/3UygUJ1
This week on the first edition of The Big Impression, @SAP Chief Brand and Creative Officer, Tim Hoppin, shares his philosophy on the importance of emotional storytelling in B2B marketing, and how AI is reshaping the creative process — not replacing it: bit.ly/3GS2mzn
Our latest updates to Kokai will help simplify campaign management, improve optimizations, and offer better support for troubleshooting. Check out what’s new — and get tips from traders on how to use Kokai’s new features and tools. thetradedesk.com/resources/meet…
Gaming is gigantic among consumers, but advertisers still need to catch up. Overwolf’s Nathan Lindberg spoke to The Current about how the game community can help close the gap between gaming consumption and advertising: bit.ly/3H1LuWX
This week on The Big Impression, The Current is talking to @Unilever's Ryu Yokoi about Dove’s “Hot Seats” campaign — a bold, culture-hacking activation that shows up where the sweat is real and the stakes are surprisingly high. Listen: bit.ly/3GXheN4
Heard of the Adult Swim effect? It's what EDO's Kevin Krim calls the late-night spike in response to pizza ads — around 10 PM. Watch him discuss how EDO is bringing the precision of search & social to TV advertising in The Current's 5 Minutes With: bit.ly/3TLKNE5
When markets fluctuate & budgets tighten, the brands that adapt win. Marketers can stay flexible, accountable, and growth-minded in times of economic uncertainty — with proven strategies, real-world examples, & programmatic tools built to meet the moment. thetradedesk.com/resources/econ…
Billie's Anna Stallings spoke with The Current Editor-in-Chief, Stephanie Paterik, about the company's marketing mindset, DTC growth, the evolution of influencer marketing, and leveraging advertising channels beyond social media. Watch: bit.ly/40lDAyg
Consumers are watching their wallets, but brand loyalty still matters. New research shows that, even in a price-sensitive market, people still care about the brands they love. We break down how to turn those insights into smart, consumer-first strategies. thetradedesk.com/insights/retai…
The Current Podcast is now The Big Impression, uncovering candid stories from some of the world's biggest brands on game-changing campaigns — including wins, losses, and lessons. Subscribe now: bit.ly/40ikOId
