Jeremy Haynes

I post twice a week lessons on YouTube all focused on hitting $1M/mo youtube.com/@jeremyhaynest…

High friction doesn’t kill conversions It filters for intent Leads who jump through hoops are 10x more likely to close Friction ≠ bad Friction = filtering

Stats diminish as: • Competition increases • Consumers become more aware • Market sophistication grows What works today won't work forever Modernize your approach, don’t stay attached to your current ways or you risk dying

Pricing psychology: Free or cheap info = gets ignored $70-$200 low ticket range = taken seriously $500 Kobe beef = eaten immediately $5 vegetables = thrown away People value what they pay for

If you want to understand the biggest mindset shift that NEEDS to happen if your goal is $1M/month, watch this:

If your internal world doesn’t outpace your external world… You’ll feel anxious. The world will catch up and you’ll feel like it’s all going to collapse Stay ahead mentally

Want to boost show rates to your challenge funnel? Charge for the event Free = 10–20% Paid = 70%+ Friction filters fakes

If you're not factoring in the cost of growth being taken out of your ROAS so you can subsidize scaling... You're playing a losing game

If $12M/year sounds big, remember: The U.S. government says anything below $40M a year is a small business

High friction = high intent Low friction = low intent But high friction means fewer leads Your job: balance both sides of the spectrum

We spent $1.8M on ads and made $22M back in 19 months. Here's exactly how we did it: