The Hatch Agency

Check out @physicalAI COO Brandon Barbello’s byline in @ENRnews, explaining how physical, sensor-based AI is revolutionizing industries by helping teams predict delays, preserve expert knowledge, and make faster, smarter decisions. bit.ly/4nE4WcV

🚨 Introducing: 5 Qs with a Founder We’re kicking it off with @HeyGen_Official CEO @joshua_xu_ , whose face (and AI avatar) you’ve probably seen in your feed. He talked to The Hatchline about: – AI > cameras – His boldest bets – Earning customer trust 👉hatchline.substack.com/p/5-qs-with-a-…

Never a dull moment as an Assistant Account Executive at the Hatch agency. Check out an example schedule of a day in the life of an AAE! 📅

ICYMI: Tariffs and inflation have led to an increase in “vibe-based budgeting" among Americans. @FastCompany covered @creditkarma's data that found 44% of Americans have adjusted spending habits based on the economy's "vibes." Read the story here: bit.ly/4nUeYa3

AGI is out. Superintelligence is in. We unpack the talent war, the branding power grab, and the up-and-coming players to watch in the latest issue of The Hatchline: 👉open.substack.com/pub/hatchline/…

Summertime in San Francisco is the perfect season to explore Salesforce Park, where Hatchlings gathered to enjoy their lunches together.☀️☀️

Happy 4th from the Hatch team!

Tune into The Artificial Intelligence Podcast to hear @CreditKarma’s Head of Data and AI, Maddie Daianu, share her insights on how she builds the platform’s AI-powered recommendation systems for 100M+ members. 🎧Give it a listen here: bit.ly/44gCQwI

ICYMI @HeyGen_Official launched AI Studio, AI video capabilities focused on human-first storytelling, enhancing creative control, and democratizing video creation for businesses, agencies, and creative professionals. More in @diginomica by @bmosherzinck: bit.ly/4liCgVh

Hatchlings love to take advantage of the warm SF weather and work outside ☀️🏙️

We made a newsletter. It’s not about PR. It’s not breaking news. It’s just ✨tech things worth paying attention to✨ Think tech trends, founder stories, and AI oddities. We promise good vibes only – no doomscrolling. Issue one of The Hatchline is live: hatchline.substack.com/p/welcome-to-t…

June brought the heat and the headlines. Here’s a quick look at some client coverage highlights from the past month.

Hatchlings celebrated Pride 🌈 with each other in the SF office with some sweet treats 🍭

In @thenewstack, Inflection AI’s Raghav Garg details their infrastructure shift from NVIDIA #GPUs to #Intel Gaudi accelerators. He shares how this shift enabled greater flexibility, cost efficiency, and an expanded ability to scale to customer teams. bit.ly/4kjkMqI

This week at @WEF’s #AMNC25, @PhysicalAI CEO @ipoupyrev joined Dr. Asako Koike for the Move Fast, Connect Things panel and Yiwen Zhan for The Philosophy of AI to explore how connected tech is driving innovation and what it means to build ethical AI.

Excited to share that @PhysicalAI has been named a 2025 @WEF Technology Pioneer. This recognition highlights startups with breakthrough technologies and the potential to drive global impact. Read more about @ipoupyrev being named a #TechPioneers25: bit.ly/4nelmsj

At the 2025 @WorldSummitAI, @ipoupyrev, CEO of @PhysicalAI, shared the possibilities of Physical AI in a future where machines don’t just compute, they perceive. Ivan explained how Archetype uses sensor data and foundation models for real-time understanding of the physical world.

This month’s Hatch Hood is North Beach! North Beach is also known as San Francisco’s “Little Italy”, with many Italian restaurants, cafes, and bakeries lining Columbus Avenue and Washington Square. This neighborhood is also home to Saints Peter and Paul Church.

According to Aya Saed, Director of AI Policy at @Scope3, energy is the limiting factor for AI’s growth. To power the AI revolution, companies and governments must prioritize sustainable energy infrastructure. Read more the full piece in @TIME here: bit.ly/4e71LpV

Congrats to Inflection AI and @humantechweek for hosting @agihouse_org’s 2025 Human AI Interaction Day, where engineer leaders developed projects incorporating #EQ in #AI. Inflection’s CEO Sean White spoke onstage to discuss the need for empathetic #GenAI in #enterprise.