Tahi | Brand Voice Badman
@TahiGichigi
15+ yrs copywriting for startups, public cos & govs. Now building AI tools for copywriters.
If anyone can cook with AI, how do you stand out? The answer: Brand Voice. Here's what it is and how to build one that really slaps ↓
when you know your users you instinctively know how you should talk to them, what they'll like and what they won't but your whole team (aka ChatGPT) doesn't know unless you tell it, and tell it very specifically
bro if excel can make ppl laugh why can't your AI startup
“Mom, how did we get so rich!?” “Your dad learned excel years ago and it paid off.”
When you use a bold brand voice in comic sans
eng and marketing alignment meeting
Yo why does a piano have a better brand voice than 99% of SaaS startups
Me too piano, me too.
Brand voice is the moat
good morning to passengers who started a diet then landed in Italy 🍝
“In a world where anyone can cook, what’s your secret sauce?”
copywriters for claude code are having a lot of fun with these AI thinking states
Brand voice is the moat
Yeah, I’m into fitness. Fitness whole salmon in my mouth.
Brand voice is the moat
good morning to passengers who don't post holiday pics just for their ex to see 😘
You know you’re a great writer when you casually drop a banger that nails a key part of the modern human condition like @anuatluru
When the client has paid your invoice for the 3rd week in a row
i hope this email finds you before i do
10x marketers, in a nutshell
'founder-led' marketing, in a nutshell
When you nail your brand voice you can get 100k impressions for “middle seat king”
When the founder wakes up one day and think he’s a copywriter
