Superdry

Shaun Packe, Chief Operating Officer, explains how working closely with Superdry’s supply chain and keeping the dialogue open has resulted in the formation of strong, mutually beneficial relationships.

Swimwear that not only looks good but does good. Sleek in design and crafted from recycled materials for a reduced environmental impact.

Co-ords designed for seaside simplicity. From salt-kissed mornings to sunset walks, our summer co-ords are cut in breathable fabrics with flowing lines and delicate detailing. Available now, online and in-store.

Floaty silhouettes, soft tailoring, and tactile textures come together in our effortlessly elegant summer dresses. Carefully created for barefoot mornings and warm summer evenings. Explore the collection online and in-store.

The Coastal Roadtrip Collection blend’s soft structure with tactile textures. Crafted to move effortlessly with you from sunrise to sundown. Available to shop now, both online and in-store.

Light layers for long, sun-filled days. The Coastal Roadtrip Collection pairs soft silhouettes with seasonal textures. Designed so you can embrace every moment of summer. Available to shop now, both online and in-store.

Lightweight and finely spun from organic cotton, the Essential Logo Tee is made to move with the breeze - a soft, everyday staple for cloudless skies. Explore The Coastal Roadtrip Collection. Available online and in-store.

Sun-ready styles, built for the summer season. From early starts to golden-hour ease, each piece in The Coastal Roadtrip Collection is crafted for summer’s gently shifting rhythms and tides. Available to shop now, both online and in-store.

Nautical mood. Modern cut. The Studios Slub Embroidered V-Neck Tee pairs perfectly with tailored chino shorts for a timeless summer aesthetic, elevated by playful maritime details. Available to shop now, both online and in-store.

Soft silhouettes. Considered layering. Each piece in The Coastal Roadtrip Collection is crafted to move with you from morning light to golden hour. Available to shop now, both online and in-store.

Pair one of our softly structured polo shirts with drawstring linen shorts for a fresh take on summer. Laid-back, refined, and endlessly wearable. Available to shop now, both online and in-store.

“We call them our family members.”

By transitioning to renewable energy sources and reducing water consumption, Superdry’s close partnership with its suppliers is creating a more sustainability supply chain.

Shorts that move with the mood of summer - perfect for warm, easy days by the sea. Available to shop now, both online and in-store.

Arriving in five bold hues, the Essential Swim Shorts are designed for those who favour vibrant colour within a timeless silhouette. Explore our collection of 100% recycled swim shorts within our SS25 swimwear range. Available to shop now, both online and in-store.

From tactile linen to soft organic cotton, each pair of shorts in our curated Coastal Roadtrip edit offers season-ready comfort, and understated elegance for the summer months. Now available online and in-store.

From Hawaiian shirts to Ibizan-inspired floaty beach shirts, the Coastal Roadtrip Collection draws on a rich heritage of beachwear to create a curated edit of season-ready essentials. Available to shop now, both online and in-store.

Our Nautical Logo Swim Shorts are cut from 100% recycled materials, featuring a statement colour-block design and embroidered detailing. Equally at home on the beach or the promenade. Explore The Coastal Roadtrip Collection. Available to shop now, both online and in-store.

Organic cottons and tactile linens - crafted for hot summer days and big, open skies. Explore The Coastal Roadtrip Collection. Available online and in-store.

A womenswear essential. Our relaxed-fit linen shirts rework the ‘borrowed from him’ aesthetic with Superdry’s signature balance of structured tailoring and effortless wearability. Explore The Coastal Roadtrip Collection. Available to shop now, both online and in-store.