SIGMA America

Sigma's new line of cinema lenses, named after the region in Japan where they are painstakingly manufactured, are coming. The Aizu Prime line features a wide range of focal lengths, all with a maximum aperture of T1.3. First Impressions & Sample Footage: bit.ly/aizu-prime-fir…

Updated release dates for the Sigma 17-40mm for Canon RF Mount and renewed Sigma I series (6 models) for L-Mount ▼ Release date: August 7th, 2025 ■ Sigma 17-40mm F1.8 DC | Art for Canon RF Mount ■ Sigma 20mm F2 DG | Contemporary for L-Mount (Black / Silver) ■ Sigma 24mm F2…

The #SigmaBF is the perfect camera system for casual, everyday photography, but on set or in the studio, it becomes the ultimate BTS tool that not only produces outstanding images, but helps spark conversation and creativity with everyone in the room. bit.ly/sigma-bf-fashi…

Big thanks to Meg Loeks for an amazing workshop at our Burbank, CA showroom, where visitors could try out #Sigma gear in person, and photograph in a professionally-lit setting to learn how to enhance their #portraitphotography skills. Browse our events: blog.sigmaphoto.com/events/

In June 2025, Sigma revealed a brand new line of large-format cinema lenses, the Aizu Primes, as well as two upcoming autofocus cinema zoom lenses. At the Cine Gear Expo in Los Angeles, Sigma Ambassador and filmmaker Sophia Chew took a few moments to sit and chat with Sigma CEO…

"Working with the Sigma 300-600mm F4 lens reignited my passion for visual storytelling. Wildlife photography often demands precision, patience, and above all, the right equipment. The ability to shoot at 600mm with a constant F4 aperture proved to be a game changer. It allowed me…

The Sigma BF is a radically simple camera, but using it effectively might require you a learn a few new things, or perhaps "unlearn" some traditional camera controls. Check out this video to get you better acquainted with the BF and its basic controls. youtu.be/ZgdXi0Ktyn0

SIGMA and KYOTOGRAPHIE present: Kikuji Kawada : Endless Map - Invisible Exhibited as part of the "Arles Associé" sequence of the Rencontres d'Arles SIGMA and KYOTOGRAPHIE (Kyoto International Photography Festival) are honored to be part of the Associated Program at Les…

"With the Sigma 14-24mm Art lens, you get edge-to-edge sharpness, minimal distortion (even at 14mm), and color rendering that will make your edits feel almost unnecessary. I own and use both the Sony E-mount and older Nikon F versions, and love them equally the same!" - Sigma…

Firmware updates are available for the Sigma BF camera and a select few L-Mount lenses. For more information click the link below: press.sigmaphoto.com #sigmalenses #firmwareupdate #sigmabf

It's officially summer! What Sigma lens are you packing for your next adventure? 😎 #sigmalenses #summerphoto #sigmaphoto

Our friends at @DuclosLenses wrote this overview of our new Aizu Prime line of cinema lenses. Referring to a "New Chapter in High-Speed Optics" they discuss more than specs, providing a deeper look into what makes these new lenses something special. thecinelens.com/2025/06/20/sig…

The brand new #Sigma 17-40mm F1.8 DC | Art for APS-C mirrorless cameras pushes the boundaries of still and video expression. Coming soon for L-Mount, Sony E-mount, FUJIFILM X Mount, and Canon RF Mount. Learn more: sigmaphoto.com/17-40mm-f1-8-d… #Sigma1740mmArt #MadeInAizuJapan

With an F1.8 aperture and exceptional image quality comparable to a prime lens across the entire zoom range, the NEW #Sigma 17-40mm F1.8 DC | Art builds upon the groundbreaking innovations of the 18-35mm F1.8 DC HSM | Art. Learn more: sigmaphoto.com/17-40mm-f1-8-d… #Sigma1740mmArt

Sigma will be at @bhphoto Bild in NYC on June 17-18. In addition to all our gear available for you to try, our friends Chris & Paul will present "Scenes and Stories: On the Road with PBS's View Finders" on the Filmmaking Stage on Tue. June 17 at 12:00PM. bit.ly/bild-2025-spea…

Attention NYC – please join us at Bild Expo presented by @bhphoto to try out the new Sigma BF camera and all the latest Sigma lenses, plus get your Sigma gear cleaned and updated for free. See you at Booth 327, June 17 & 18! More info here: blog.sigmaphoto.com/events/bild-ex… #bhbildexpo

Sigma presents a gallery of images from the side streets of #Tokyo by photographer Naga Endo. This gallery features images shot with the #Sigma BF camera, along with its natural #streetphotography companion, the 35mm F2 DG | Contemporary lens. bit.ly/sigma-bf-galle… #SigmaBF

The complete lineup of #Sigma Aizu Prime large-format lenses features a T1.3 aperture across the full range from 18mm to 125mm. The initial release, featured in this video, includes 8 lenses with focal lengths from 25mm to 75mm. youtu.be/PsNoPODoGUU #SigmaAizuPrime