Shubham Tuteja | Jade & Co.
@ShubhamTotu
Building @jadeandcocrew • core contributor @hadronfc @0xstackr
micro-transactions, tipping mechanisms work super well with @noicedotso as of now. the only problem? there’s nothing good to actually tip, or users to tip to. 3m+ transactions, and we’re just scratching the surface. farcaster/tba is under a user retention problem, which will…
gm. content in an attention driven economy 101: don’t overcomplicate mediums. a user will almost always prefer to consume something through visuals/narration rather than skimming through it. when we read something, we interpret it through the lens of our current mood. but with…
how to win at twitter/x: > curate your feed. remove random posts, block profiles you do not like, add your favourites to a custom list. > rage bait, lie, be the grammer police, shit-post. don’t be too serious, we have linkedin for that. > pick engagement slots. this is when…
we want to make a documentary. this will be considered a cash burn, for most of the projects reading about this, on ct. a founder, talking through their life, showcasing where it all began. the first few hires, exits, clashes, everything. the first garage, or the last office.…
big week. we’re in our pre-campaign phase (jcc) with base, reaching out to maybe a few hundred video creators: > the team (@0xratnakar @hipreeeet @TripurJoshi @0xParthVora) is ready. > we’re rolling out invites for non-ct members and first time users. > new website otw, framer…
gm anon, may i offer you a tba (@base) invite?

i miss creating videos. it’s easier said than done. document your life as it is, and just push it out. when you’re starting off (i am), there are hundreds of second thoughts. my voice is weird, this angle looks horrible, why am i not perfect as the ones i see online. what if…
Coinbase <> Jade’s Creator Collective. In the last 2 months, we got in touch with Joanie and Bradley from the Base Creator Ecosystem, iterated our concept and refined it towards a larger campaign. After multiple product review sheets, and curating our first roster of creators,…
Introducing JCC: Jade’s Creator Collective. A group of 25+ Individual and group based creators with their own distribution channels. Storytelling + Marketing. We started picking them during Q3-Q4 last year, and organised weekly calls to get them through DeFi, ZK, Trading, and…
> wake up > look at july 16th on the calendar > put a reminder in for 3:00 pm pt > shout [tba] from the balcony > eat good food
“hey, i’ll be ooo over the weekend, please pick a slot for tuesday”.
over the last year or so, we were able to build such a seamless stack of content + design + marketing, i’m lowkey proud. getting an ip up from ground zero is such a massive task. picking your first disciples, marking geographical needs, using personal channels, co-inherent…