Jesse Friedman
@Professor
Head of http://WP.Cloud and VP of Innovation & Partnership Success on http://Jetpack.com at http://Automattic.com. Author, former professor, speaker, and WordPr
Quiet here, I know. Come talk to me here: Blog: jesse.blog BlueSky: bsky.app/profile/jesse.… LinkedIn: linkedin.com/in/jesserfried… PocketCasts: pca.st/podcast/675bbd… Instagram: instagram.com/jessefriedman Facebook: facebook.com/wpandweb
If you could change one thing in @WooCommerce (add, remove, or improve), what would it be?
Sometimes you need a big neon sign that says we're absolutely not going to charge you at the end of this onboarding. New Impressive Hosting clip with @paloukas from @pressidium on why bundled hosting beats nickel-and-dime pricing. wp.cloud/2025/07/08/wha…
New Impressive Hosting episode with @paloukas from @pressidium. His take on managed hosting: "It's a concierge service. Your job is to make the movements of each customer fewer." wp.cloud/2025/07/08/wha…
New Impressive Hosting episode with @paloukas is live. We dig into why performance should be a baseline of hosting, not an expensive add-on. Great episode for anyone interested in performance in hosting. wp.cloud/2025/07/08/wha…
Testing your site on office wifi doesn't tell you how your customers experience it. @paloukas and I talked about why you need to disconnect, throttle to 3G, and test like your real users do. wp.cloud/2025/07/01/how…
"They closed the tab." @paloukas from @Pressidium breaks down exactly how slow sites kill sales. Not just SEO rankings but actual revenue lost at checkout. Listen to the full conversation on site performance here: wp.cloud/2025/07/01/how…
Had a fantastic conversation with @paloukas from @Pressidium about performance testing & the impact of site speed. The insights on global connectivity and caching challenges were eye-opening. New episode is live: wp.cloud/2025/07/01/how…
On the latest Impressive Hosting, @aaroncampbell said something so important: a lot of hosting companies measure tickets closed instead of matching KPIs to customer success. As Aaron describes, there's a better way. Listen here: wp.cloud/2025/06/13/how…
When your hosting infrastructure is at its best, something amazing happens: support teams stop spending time on "my site's broken" and start focusing on "how do I grow my business?" w/ customers. That's the shift we discussed on Impressive Hosting. wp.cloud/2025/06/13/how…
I had a great time on "This week in WordPress" with Nathan Wrigley, Michelle Frechette, and Steve Burge. I'm excited to be back on the show in August! See y'all then. Watch the episode here: lnkd.in/dKvTtsE6 We talked AI, AI, AI, and WordPress plus @kevinohashi's…

Agencies already know how to present options and let customers choose before moving forward. On latest Impressive Hosting @aaroncampbell & I discussed how hosting companies can learn from this approach. When you agencies feel heard, everyone wins. wp.cloud/2025/06/13/how…
"You can't be one size fits all. You have to deliver the tool that is right for your customer." @aaroncampbell breaks down why hosting companies need different experiences for different users - from leatherworkers to veteran developers. wp.cloud/2025/06/17/how…
We wish for the courage to be brutally honest, forgetting to wish for the empathy to know when honesty becomes brutal. jesse.blog/from-my-journa… #frommyjournal

We built @wpcloudofficial because we needed it at @automattic first. When we realized what we built could help other hosting companies focus on the job-to-be-done, we made it available to the market. More on that here: wp.cloud/2025/06/17/how…
The hosting industry is shifting from infrastructure to product companies. On the latest Impressive Hosting, @aaroncampbell and I dive into how trust-building must evolve beyond just uptime metrics. wp.cloud/2025/06/17/how…
Pipeline isn't just prospects in your funnel, it's relationship building even when there's nothing to sellWhen opportunities come up, relationships beat cold calls every time. @ElisePrather on latest Impressive Hosting: wp.cloud/2025/06/10/how…
In hosting, pipeline is relationships, not just prospects. Stay connected even when there's nothing to sell & when opportunities arise, trust beats cold outreach. @ElisePrather on the latest Impressive Hosting ep: wp.cloud/2025/06/10/how…
WordPress was built for data liberation, but many hosts rely on fear marketing and pressure tactics to lock customer in. Why aren't we embracing the migration-friendly nature of the platform? New Impressive Hosting episode on sales here: wp.cloud/2025/06/10/how…
Ethical sales shouldn't make you feel guilty about asking for payment. When you're truly solving problems through consultative partnerships, both sides win. @ElisePrather & I talk on the latest Impressive Hosting: wp.cloud/2025/06/10/how…