PRADA
@Prada
Thinking fashion since 1913.
A freer attitude, about fashion. Discover “Prada Motion Pictures” the new Prada Women’s and Men’s Fall/Winter 2025 campaign at: tinyurl.com/yxrwa7wu Creative Directors: #MiucciaPrada and #RafSimons Photography: Oliver Hadlee Pearch Campaign Creative Direction: Ferdinando…


Pictures, in motion. The Prada Fall/Winter 2025 campaign, “Prada Motion Pictures”, sees twenty-nine models walking in unison. Discover the campaign at: tinyurl.com/yxrwa7wu Creative Directors: #MiucciaPrada and #RafSimons Photography: Oliver Hadlee Pearch Campaign Creative…

Reality moves. The new Prada Women’s and Men’s Fall/Winter 2025 campaign captures our cast in motion. Discover the campaign at: tinyurl.com/yxrwa7wu Creative Directors: #MiucciaPrada and #RafSimons Photography: Oliver Hadlee Pearch Campaign Creative Direction: Ferdinando…


Group perspective: a shared reality. Julia Nobis stars among the twenty-nine models featured in the new Prada Women’s and Men’s Fall/Winter 2025 campaign. Discover the “Prada Motion Pictures” campaign at: tinyurl.com/yxrwa7wu Creative Directors: #MiucciaPrada and #RafSimons…
Advancing together: forward motion. The collective energy of twenty-nine models walking in the same direction. Discover the new Prada Women’s and Men’s Fall/Winter 2025 campaign at: tinyurl.com/yxrwa7wu Creative Directors: #MiucciaPrada and #RafSimons Photography: Oliver…


Bridges as thresholds. The city as witness. In a visual retelling of the Qixi tale, Prada Brand Ambassador Li Xian moves through Shanghai, where connection is traced through architecture, rhythm, and presence. Where movement becomes meaning. #Prada #LiXian



A fleeting reunion. A journey across seven bridges. Prada’s visual narrative reimagines the ancient legend of Qixi through the lens of contemporary Shanghai. Starring Brand Ambassadors Li Xian and Chen Haoyu, the visual narrative explores the rhythm of nearness and distance,…
Inspired by the Qixi legend, Prada Brand Ambassador Chen Haoyu navigates spaces of movement and memory. Bridges become quiet witnesses to a story of timeless connection - told in Prada’s visual language. #Prada #ChenHaoyu



Yang Zi wears Prada Days of Summer Collection in a recent issue of Harper’s BAZAAR China. The editorial was photographed by Liu Zongyuan and styled by Yu Kun. #PradaEditorials


Francisco Trincão wears Prada Days of Summer Collection in a recent issue of GQ Portugal. The editorial was photographed by Élio Nogueira and styled by Mariana Pimenta. #PradaEditorials

Du Juan wears Prada Days of Summer Collection in a recent issue of Wallpaper China. The editorial was photographed by Leslie Zhang and styled by Monica Mong. #PradaEditorials


Levante wears Prada Days of Summer Collection in a recent digital cover of Marie Claire Italia. The editorial was photographed by Elisa Bryner and styled by Lorenzo Oddo. #PradaEditorials

Guitarrica de la Fuente wears Prada Days of Summer Collection in a recent digital cover of Vanity Fair Spain. The editorial was photographed by Rocío Ramos and styled by Joana de la Fuente. #PradaEditorials

Emily Ratajkowski wears Prada Days of Summer Collection in a recent issue of ELLE UK. The editorial was photographed by Morgan Maher and styled by Natasha Wray. #PradaEditorials

The quiet power of a summer sky: Prada’s “Days of Summer” campaign. Creative Directors: #MiucciaPrada and #RafSimons Photography: Oliver Hadlee Pearch Campaign Creative Direction, Film Direction: Ferdinando Verderi #PradaSummer #Prada
The essence of summer. Julia Nobis in Prada’s “Days of Summer”. Discover the campaign at: tinyurl.com/4dxhvcyz Creative Directors: #MiucciaPrada and #RafSimons Photography: Oliver Hadlee Pearch Campaign Creative Direction: Ferdinando Verderi #PradaSummer #Prada

Between sky and sea. Yuliana Nefer in Prada’s “Days of Summer” campaign. Explore the new Prada campaign at: tinyurl.com/4dxhvcyz Creative Directors: #MiucciaPrada and #RafSimons Photography: Oliver Hadlee Pearch Campaign Creative Direction, Film Direction: Ferdinando…
A timeless endless summer. Prada Ambassador Troye Sivan, starring in “Days of Summer” campaign. Creative Directors: #MiucciaPrada and #RafSimons Photography: Oliver Hadlee Pearch Campaign Creative Direction, Film Direction: Ferdinando Verderi #PradaSummer #Prada
Daydreaming. Kendall Jenner, starring in Prada’s “Days of Summer”. Creative Directors: #MiucciaPrada and #RafSimons Photography: Oliver Hadlee Pearch Campaign Creative Direction: Ferdinando Verderi #PradaSummer #Prada

Summer: a fantasy. Prada Ambassador Hunter Schafer in Prada’s “Days of Summer”. Creative Directors: #MiucciaPrada and #RafSimons Photography: Oliver Hadlee Pearch Campaign Creative Direction, Film Direction: Ferdinando Verderi #PradaSummer #Prada