Practical Ecommerce

"SEO for AI, Low Traffic, No Clicks" | We're excited to launch an on-demand, 30-min webcast from Ann Smarty (@seosmarty), our #SEO guru contributor, on realities of organic search in 2025 and how merchants can adapt. go.practicalecommerce.com/seo-for-ai-low… #ecommerce

"5 Predictions for 2025 Holiday Shopping" | Since 2013 @EcommerceBoy has predicted holiday #ecommerce sales. He foresees a strong 2025 driven by fast delivery, cross-border buying, small business growth, and AI shopping tools. practicalecommerce.com/5-predictions-…

"USPS Rate Change Analysis July 2025" | The USPS's shipping rates are often the most cost-effective. @EcommerceBoy looks at the latest rate increases (and decreases) with a view of USPS's importance to the #ecommerce industry. practicalecommerce.com/usps-rate-chan… @USPS @pirateship

"New #Ecommerce Tools: July 17, 2025" | Every week we publish a rundown of new products/services for merchants. This week: AI shopping assistants, email and SMS marketing, ad management platforms, automated tax solutions, and last-mile delivery. practicalecommerce.com/new-ecommerce-…

Sitelinks, titles, descriptions, AI Overviews: Google increasingly controls sites' appearance in SERPs. "Sites Have Little Control in Google SERPs." Via @seosmarty. practicalecommerce.com/sites-have-lit… #seo

"Facebook ‘Megaphone’ Powers D2C Watch Brand" | @NateLagos is marketing VP for watch maker @OriginalGrain. He says #Facebook ads are megaphones to amplify, not to acquire customers. He joins @bandholz in this week's episode. practicalecommerce.com/facebook-megap… #ecommerce

Most Prime Day 2025 transactions came from smartphones, a first: "Prime Day’s Mobile AOV Challenge." Via @EcommerceBoy. practicalecommerce.com/prime-days-mob… #ecommerce

"Botched Unsubscribes Harm Email Delivery" | #Email senders w/ separate marketing & newsletter lists can unwittingly confuse Gmail, Yahoo Mail, & other providers. @EcommerceBoy explains how to prevent the confusion in this helpful tutorial. practicalecommerce.com/botched-unsubs… #ecommerce

"New Ecommerce Tools: July 23, 2025" | This week's installment includes tools for affiliate marketing, AI agents, marketplace platforms, ad networks, #WordPress, and recurring payments. practicalecommerce.com/new-ecommerce-… #ecommerce @ROKT @criteo @shoppietra

"Charts: Outlook of U.S. Institutional Investors 2025" | A new survey from @BCG reveals caution from top investment firms. Most see negative impacts from tariffs. @AdelBoukarroum reports the findings in this week's #charts. practicalecommerce.com/charts-outlook… #ecommerce

A financially viable USPS is essential for U.S. ecommerce: "USPS Rate Change Analysis July 2025." Via @EcommerceBoy. practicalecommerce.com/usps-rate-chan… @usps

"Sites Have Little Control in Google SERPs" | Over the years, Google has limited how websites can control their appearance in search results. @seosmarty reminds us what sites *cannot* control in Google search. practicalecommerce.com/sites-have-lit… #seo

Here's your summer reading list! "Favorite Books of Ecommerce Pros Q3 2025." Via @Yestare. practicalecommerce.com/favorite-books… #ecommerce #books

"Prime Day’s Mobile AOV Challenge" | The most important #PrimeDay takeaway is not total revenue but shoppers' preferred device. @EcommerceBoy explores the implications of smaller, more frequent mobile-driven transactions. practicalecommerce.com/prime-days-mob… #ecommerce

GenAI prompts are long, detailed, and unpredictable, with follow-ups. "Keywords Don’t Work for AI SEO." Via @seosmarty. practicalecommerce.com/keywords-dont-… #ecommerce #seo

"Shopify POS Exec on Future of Retail" | @RaymondReddy is a 2-time founder, a Google veteran, & now head of @Shopify POS. He says retail's future is location-agnostic w/ one platform for online & in-store. He shares w/ @bandholz in this episode. practicalecommerce.com/shopify-pos-ex… #ecommerce

Consumers are migrating to LLMs to shop & buy. "Llms.txt Could Help AI Find Your Store." Via @EcommerceBoy . practicalecommerce.com/llms-txt-could… #ecommerce @llmstxthub

"Favorite Books of Ecommerce Pros Q3 2025" | Summer is a time to step away and catch up on reading, thinking, and planning. Contributor @Yestare asked #ecommerce owners to share the #books that have shaped their careers and outlook. practicalecommerce.com/favorite-books…

2023 and 2024 were bleak for Beardbrand. Owner @bandholz admirably shares his company's incredible story of disaster and recovery. "How to Survive a Million-Dollar Loss" practicalecommerce.com/how-to-survive… #ecommerce

"Charts: Global Job Trends from AI" | @PwC analyzed 1 billion job postings across six continents to assess the impact of AI on employment. AI is actually *increasing* wages, jobs, and productivity! Via @AdelBoukarroum. practicalecommerce.com/charts-global-… #ecommerce