Tyler O'Shea 🐶
@OSheaSEO
Founder of the world’s 1st media brand for underdog stories in sports @JokerMagHQ. Author of The Underdog Mentality. Join 25,000+ subscribers👇
A lot of people ask me why I started a media brand dedicated to underdog stories. It all started when a coach slammed his door shut 👇 jokermag.com/tyler-oshea-un…
Dropping into thousands of inboxes this Sunday... He Shouldn't Have Survived How a near-death scare turned a mediocre D3 pitcher into an MLB flamethrower. You won't wanna miss it!

I genuinely don't care if content is made by AI, or a human, or your dog. I just want the content to be entertaining or educational—who cares who made it?
I genuinely don't care if content is made by AI, or a human, or your dog. I just want the content to be entertaining or educational—who cares who made it?
Gladiator is now top-5 on my all time list. Better every time I watch.
Most B2C email newsletters can become a viable revenue channel once you're sending to 10,000+ subscribers.
There is a corner of the internet for anything you can think of. Unlimited opportunity.

Display ads only make up ~57% of revenue for Joker Mag this month. 6 different revenue sources. Adding a 7th soon.
Amazing how many games of baseball have been played throughout history, and yet new, weird things still happen all the time.
The #Phillies are the first team to win a game on a walk-off catcher interference since the #Dodgers beat the #Reds on Aug. 1, 1971.
Per sources: ahead of the MLB trade deadline, the Phillies are looking to acquire “very many” copies of The Underdog Mentality to help the team improve their ability to overcome adversity.
Do you know the answer to this week's Underdog Trivia question?

Should I do a live read of a chapter from my book on here sometime?
Banger story coming in tomorrow's Underdog Newsletter. If you're not one of the 25,631 people already subscribed, what are you doing?? Don't miss out.

Your mindset before vs. after reading The Underdog Newsletter 💪

It's time I spoke up. Someone recently asked "how to structure content for AI search" and "optimize for LLMs". These questions are everywhere now – thanks to LinkedIn SEO influencers rebranding to "GEO" and, once again, creating confusion around what works in this "new age of…

Does anyone have experience with licensing/syndicating their content to other outlets? If so, could you reply or DM me? Looking for some info.