Andrew Arenge
@MrArenge
Director of Ops @PennPORES @Penn_FoxLeads | @NBCNews Elections Unit | Usually analyzing digital political ad data
Been working on tracking the paid digital geotargeting efforts of the presidential campaigns for a while. Here's a 🧵 with latest update Highly recommend digging into it all yourself with these dashboards: TRUMP: aarenge.shinyapps.io/trump_google_s… HARRIS/BIDEN: aarenge.shinyapps.io/biden_google_s…
Over the last few days, there has been an uptick in spending on Facebook + Instagram political ads mentioning the word "Epstein" Not nearly as much was spent on ads right before 2024 election, but uptick is sizable Who is spending money on these ads might surprise you...
A group called Change NJ Inc started running this digital ad today on YouTube in New Jersey going after Democratic governor nominee Mikie Sherrill. These are the first Google digital ads from Change NJ. The versions of the ad launched so far are being exclusively targeted at men
Digital ads mentioning NYC mayoral candidate Zohran Mamdani continue to pop up in different places. This first screen shot started running today just in Arizona. The second screen shot launched yesterday & appears to be running nationwide.
The NRCC started running ads like this in 4 specific congressional districts trying to tie Zohran Mamdani to the local Democratic Congress members. Most of the districts targeted are in NY (NY-03, NY-04, NY-19) but they're also targeting NJ-09 as well
This same group - Keep Georgia Strong Action (which is openly supporting Chris Carr for the GOP primary race in GA Governor) - launched these two banner ads today in the state going after Burt Jones The website linked to in the ads was registered 10 days ago.
The GOP primary for GA Governor is still about 11 months away - but negative ads are already running This group supporting GA Attorney General Chris Carr has run this paid digital ad on Twitter, YouTube, Facebook + Instagram over the last few days. Tweet below is one of the ads
These Facebook+ Instagram digital ads from the DNC about Jeffrey Epstein are back up & running nationwide There have also been a few Democratic representatives who have launched ads related to releasing the Epstein files on Meta's platforms over the last day as well.
Yesterday, the DNC ran their first digital ads related to Jeffrey Epstein "Demand your Republican representative release the Epstein Files!" The ads - which ran for ~10 hours on Facebook & Instagram - ran nationwide and linked out to this webpage.
American Prosperity Alliance has only been advertising on Meta for a week, but has spent ~$500K on digital ads On Monday, the most recently available data, they spent $211K - which is more than any individual political advertiser has spent on a single day on Meta ads this year
The group American Prosperity Alliance spent ~$100K on Facebook/Instagram political ads btwn Weds + Thurs. Ads thank select GOP lawmakers in the Senate & Congress It's the group's first ever Meta ads (per the archive). They were the largest political advertiser on Meta on Thurs
Incredible article by @JenAFifield & @VotebeatUS This part seems really important
Two days after U.S. airstrikes on Iran, hackers swapped out photos on the election results site with images of Ayatollah Khomeini. Officials cite the “sophistication and persistence of the attacks.” votebeat.org/arizona/2025/0…