Andrew Arenge
@MrArenge
Director of Ops @PennPORES @Penn_FoxLeads | @NBCNews Elections Unit | Usually analyzing digital political ad data
Been working on tracking the paid digital geotargeting efforts of the presidential campaigns for a while. Here's a 🧵 with latest update Highly recommend digging into it all yourself with these dashboards: TRUMP: aarenge.shinyapps.io/trump_google_s… HARRIS/BIDEN: aarenge.shinyapps.io/biden_google_s…
In addition to Buttigieg - Gretchen Whitmer has also started advertising on Facebook + Instagram. Started running ads like these on her Fight Like Hell PAC's pages this past Friday. These are the first digital ads run from these pages since June 2024
Had missed this - seems worth flagging Pete Buttigieg has been running fundraising ads on Facebook/Instagram for last 10 days. Funds raised go to Win the Era PAC These are the first digital ads to run on his social pages since the 2020 primary election(!) Spent ~$10K so far
Here are the political advertisers that spent money on Facebook + Instagram digital ads last week mentioning Epstein
Every box is a political advertiser that included the word Epstein in a Meta ad they launched over the past week I'm using max spend for each ad, so spending will be slightly over estimated Second image is part of ad from Penzeys Spices that's responsible for a lot of the spend
Ad about Paxton's affair never showed up as a paid digital ad in any of the political ad archives that release data (Meta, Google, Snapchat, Twitter) Cornyn's campaign did start running a new ad going after Paxton for financial fraud on Friday on Twitter: x.com/twitter/status…
Here’s the affair/divorce-focused digital ad the Cornyn camp is running against Paxton in #TXSen — am told five figures is behind it to start.
Over the last few days, there has been an uptick in spending on Facebook + Instagram political ads mentioning the word "Epstein" Not nearly as much was spent on ads right before 2024 election, but uptick is sizable Who is spending money on these ads might surprise you...
A group called Change NJ Inc started running this digital ad today on YouTube in New Jersey going after Democratic governor nominee Mikie Sherrill. These are the first Google digital ads from Change NJ. The versions of the ad launched so far are being exclusively targeted at men
Digital ads mentioning NYC mayoral candidate Zohran Mamdani continue to pop up in different places. This first screen shot started running today just in Arizona. The second screen shot launched yesterday & appears to be running nationwide.
The NRCC started running ads like this in 4 specific congressional districts trying to tie Zohran Mamdani to the local Democratic Congress members. Most of the districts targeted are in NY (NY-03, NY-04, NY-19) but they're also targeting NJ-09 as well
This same group - Keep Georgia Strong Action (which is openly supporting Chris Carr for the GOP primary race in GA Governor) - launched these two banner ads today in the state going after Burt Jones The website linked to in the ads was registered 10 days ago.
The GOP primary for GA Governor is still about 11 months away - but negative ads are already running This group supporting GA Attorney General Chris Carr has run this paid digital ad on Twitter, YouTube, Facebook + Instagram over the last few days. Tweet below is one of the ads