Maxim
@MaximMag
Sardar Biglari, Editor-in-Chief
The Icon Returns. Elle Macpherson fronts our 2025 Hot 100 30th Anniversary Issue, captured by the legendary Gilles Bensimon. From the beaches of Australia to global superstardom, she’s built an empire on elegance, grit and reinvention.


Throwing it back to one of Maxim’s most effortlessly iconic covers starring Lily Aldridge for #flashbackfriday



Should Tesla Diner and Steak n Shake merge into one restaurant chain?
MAHA is winning.
Starting August 1, Steak n Shake will offer Coca-Cola with real cane sugar in glass bottles. America deserves the best! 🇺🇸 We continue on our MAHA journey…
Steak n Shake to give away over 100,000 Labubu beginning on August 4. More to come soon on how to win the coveted Labubu.
Starting August 1, Steak n Shake will offer Coca-Cola with real cane sugar in glass bottles. America deserves the best! 🇺🇸 We continue on our MAHA journey…
🇺🇸 MAKE AMERICA HEALTHY AGAIN! The Trump Administration delivers on MAHA: Dozens of ice cream brands drop artificial colors, joining major companies in improving our food supply! 💪⬇️
10 years of #Bitcoin price action in 30 seconds.
Maxim is publishing a limited edition Bitcoin issue with a cover made with 24 karat gold leaf